April Basi breaks down ingredient lists and formulation science in plain language, with a particular focus on how products perform on darker skin tones, covering everything from Korean sunscreens to body care routines. Her videos blend product reviews with the kind of chemistry context that explains why something works, not just whether it does.
The products April Basi has crowned best in their category, and brings up again and again.
April Basi has reviewed 140 products. Of the ones she gives a clear yes or no to,she approves 94%. The products she rates highest and brings up most are Paula's Choice 2% BHA Liquid Exfoliant, Naturium Vitamin C Complex Serum and Cetaphil Gentle Skin Cleanser.
She has reviewed 34 serums and approved 27 of them. The ones she rates highest are Naturium Vitamin C Complex Serum, The Ordinary Multi-Peptide + Copper Peptides 1% Serum and Prequel Lucent-C Brightening Vitamin C Serum. The full picture is in April Basi on Serums.
She has reviewed 21 moisturizers and approved 15 of them. The ones she rates highest are CeraVe Moisturizing Cream, CeraVe PM Facial Moisturizing Lotion and La Roche-Posay Lipikar AP+M Triple Repair Moisturizing Cream.
She has reviewed 19 sunscreens and approved 18 of them. The ones she rates highest are Numbuzin No.9 NAD Peptide Dewy Sun Essence SPF 50, Murad City Skin Age Defense Broad Spectrum SPF 50 and Kiehl's Better Screen UV Serum SPF 50 Facial Sunscreen with Collagen Peptides.
She has reviewed 14 cleansers and approved 12 of them. The ones she rates highest are Cetaphil Gentle Skin Cleanser, La Roche-Posay Toleriane Hydrating Gentle Cleanser and Murad Salicylic Acid Cleanser. The full picture is in April Basi on Cleansers.
She has skipped 7 of the 140 products she has reviewed. The ones she is clearest about are St. Ives Fresh Skin Apricot Scrub, Caudalie Vinopure 2% Salicylic Acid Serum, The Ordinary Niacinamide 10% + Zinc 1%, Tatcha Dewy Skin Cream and Fresh Rose and Hyaluronic Acid Deep Hydration Toner.
There is a guide to her picks for each skin type she covers most: April Basi on sensitive skin, April Basi on oily skin and April Basi on dry skin.
Products where their take diverges from the rest of the gurus.
All 140 products April Basi has reviewed, grouped by product type. Click a product to see the full guru consensus.
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Subscribe to the digestApril Basi is not affiliated with, and does not endorse, The Guru Index. Every quote on this page comes from her public YouTube videos, linked at the timestamp. Verdicts and approval stats are our editorial read of what she said. "Guru" is a title we award, not a sign of any affiliation.