Liah Yoo built her channel around making skincare feel less overwhelming, focusing heavily on sunscreen coverage alongside ingredients and routine advice. Her time developing products at L'Oréal, followed by founding her own brand KraveBeauty, means her analysis tends to come with real formulation context behind it.
Liah Yoo has reviewed 30 products. Of the ones she gives a clear yes or no to,she approves 96%. The products she rates highest and brings up most are Bloom Effects Royal Tulip Hydrating B-Phase Tonic, Bubble Plus One Tinted Mineral Sunscreen Broad Spectrum SPF 40 and Beauty of Joseon Matte Sun Stick SPF 50.
She has reviewed 8 sunscreens and approved 7 of them. The ones she rates highest are Bubble Plus One Tinted Mineral Sunscreen Broad Spectrum SPF 40, Beauty of Joseon Matte Sun Stick SPF 50 and ISDIN Eryfotona Ageless Tinted Mineral Sunscreen SPF 50.
She has reviewed 4 toners and approved 4 of them. The ones she rates highest are Bloom Effects Royal Tulip Hydrating B-Phase Tonic, I'm From Rice Toner and Good Light Moon Glow Milky Toning Lotion.
She has reviewed 3 serums and approved 3 of them. The ones she rates highest are Emma Lewisham Supernatural Triple Vitamin A Face Oil.
She has skipped 1 of the 30 products she has reviewed. The ones she is clearest about are Vital Proteins Collagen Peptides with Amino Acids, Iron and Protein.
Products where their take diverges from the rest of the gurus.
All 30 products Liah Yoo has reviewed, grouped by product type. Click a product to see the full guru consensus.
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Subscribe to the digestLiah Yoo is not affiliated with, and does not endorse, The Guru Index. Every quote on this page comes from her public YouTube videos, linked at the timestamp. Verdicts and approval stats are our editorial read of what she said. "Guru" is a title we award, not a sign of any affiliation.