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Splurge or Save

Is It Worth Splurging on a Moisturizer? We Checked the Scores

We lined up the highest-rated budget moisturizer against the highest-rated luxury one and let the Guru Score settle it. Verdict: save.
Updated Oct 23, 2026
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Aveeno productElizabeth Arden product

You're standing in the moisturizer aisle with two jars in your hands. One is a drugstore staple and the other is a luxury classic with a reputation older than your favorite group chat. The obvious guess is that the pricier one has to be better. The scores say otherwise.

What the gurus found

So is it worth splurging on a moisturizer?

Not for this pair. The budget champion, Aveeno Restorative Skin Therapy Oat Repairing Cream, has a Guru Score of 90%. The luxury pick, Elizabeth Arden Eight Hour Cream, has a Guru Score of 86%. So the cheaper jar comes out 4 points ahead.

That makes the gurus' answer pretty clear: when it comes down to these two, you can save your money. Spending more didn't buy a higher score from the experts who reviewed them.

What do the experts say about the budget moisturizer?

Ten experts reviewed the Aveeno cream, and together they gave it a Guru Score of 90%. That's high approval from a solid crowd, and it's the top score in this matchup.

A low price doesn't mean a weak moisturizer, because the Guru Score never looks at the price. It's built only from what the experts said about how the product performed for them. A drugstore cream can beat a luxury one on that measure, and this one does.

When is a splurge moisturizer actually worth it?

The Eight Hour Cream is no letdown. Five experts reviewed it, and a Guru Score of 86% is a strong result. A pricier moisturizer can be the right pick if you love a particular texture, if the ritual of using it matters to you, or if it suits a specific need your skin has.

If you're tempted to splurge, check that product's own Guru Score before you buy, because a luxury price doesn't promise a top score. And whichever jar you pick, it's best patch-tested first.

Referenced products
Not medical advice. The notes here are friendly background for reading the consensus, not a substitute for advice from a board-certified dermatologist, especially with a diagnosed skin condition.