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About-Face

Foundation.

About-Face Foundation
Foundation

About this product

A medium-coverage liquid foundation with buildable coverage and a natural finish, designed to adapt to various skin tones and wear comfortably throughout the day.

Type

FoundationLiquid

Guru Score

81%

Approved

3 experts · Moderate agreement
3Gurus
2Approved
1Mixed
0Skip

What the gurus are saying

The formula earns praise for its comfortable wear and natural, satiny finish that doesn't feel heavy on skin. Reviewers appreciate the buildable coverage that can be sheared out for a lighter look, though the shade range drew mixed feedback, with some finding the available tones lean warmer or slightly more yellow than their preference. Those seeking a flexible, skin-like finish may want to swatch first to find their match.
Synthesized from 3 expert reviews · most recent take February 2025
Every take, in full

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Approved takes Critical takes Mixed takes Hide sponsored
Approved
"For my foundation I'm using About Face, which felt like the right vibe for a makeup look that is inspired by Charli XCX because it's kind of like a medium buildable coverage you can really sheer it out. It's the perfect tone for my skin, just a great formula all around. It's very comfortable but it wears really well."
All 2 takes from Alexandra Anele
How to achieve BRATNESS | Charli XCX Makeup
"For my foundation I'm using About Face, which felt like the right vibe for a makeup look that is inspired by Charli XCX because it's kind of like a medium buildable coverage you can really sheer it out. It's the perfect tone for my skin, just a great formula all around. It's very comfortable but it wears really well."
This is your new go-to Soft Glam makeup
"I've been loving the About Face Foundation. [...] The finish of and the wearability it has is really great, it has a really beautiful natural kind of satiny finish on my skin which is usually what I go for. It's definitely more warm toned."
Approved
"My absolute favorite foundation, unfortunately it's not at Sephora, is the About-Face foundation, specifically in shade F2."
Top Pick: foundation
All 3 takes from AliceintheRabbitHole
*Mindfully* Shopping the Sephora VIB Sale
"My absolute favorite foundation, unfortunately it's not at Sephora, is the About-Face foundation, specifically in shade F2."
Ulta 21 Days of Beauty: My Picks & Skips! (Fall 2024)
"I cannot believe About-Face Foundation is included in this sale because in my personal opinion this is one of the best foundations that I have ever tried in my life. It is already affordable and in the sale it will be 50% off, I wear shade F2 Olive and it is shocking to have a light enough olive shade that actually works for me. I love this foundation so much because it is a true buildable medium coverage foundation, it almost has that consistency I talk about with K-beauty cushions where it's thinner but higher coverage, it really flexes with your skin, so I think this is a great foundation for more mature skin, and you can pull it off wearing it as a skin tint all the way to medium coverage. I do have a dry skin type, so if you're oily you should probably watch somebody's review of this product who has oily skin, I think it'll be great for normal to dry skin."
Ulta 10x Points Walkthrough (Don't Miss It!!!)
"I really like About-Face, that foundation is absolutely incredible. It's a medium coverage foundation that really bends with your face, it has such an incredible shade range, it is really well done."
Mixed
"She's got the About Face brand which is at Sephora. I actually picked up the foundation from them and it was okay."
Common questions

Frequently asked.

What is About-Face Foundation?

A medium-coverage liquid foundation with buildable coverage and a natural finish, designed to adapt to various skin tones and wear comfortably throughout the day.

Is About-Face Foundation worth it?

Mostly yes. 2 of the 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

What is About-Face Foundation's Guru Score?

About-Face Foundation holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

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