Is Aveeno Daily Moisturizing Body Lotion worth it?

Mostly yes. 6 of the 7 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.

What is Aveeno Daily Moisturizing Body Lotion's Guru Score?

Aveeno Daily Moisturizing Body Lotion holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 7 expert reviewers we have collected.

Who is Aveeno Daily Moisturizing Body Lotion best for?

Aveeno Daily Moisturizing Body Lotion is generally suited to dry skin.

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Aveeno Daily Moisturizing Body Lotion.

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Body & Tan

About this product

A daily body moisturizing lotion from Aveeno, made with colloidal oatmeal and designed to hydrate and soothe dry skin.

Full ingredients

Water, Dicaprylyl Ether, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Avena Sativa (Oat) Kernel Flour, Cetyl Alcohol, Cetearyl Alcohol, Phenoxyethanol, Dimethicone, Caprylyl Glycol, Carbomer, Ceteareth-20, Sodium Hydroxide, Chlorphenesin, Sodium Citrate, Citric Acid

Guru Score

75%

Yay

7 experts · Strong agreement

What the gurus are saying

Colloidal oat is the detail the gurus keep returning to, especially for itchy, eczema-prone skin, where it's praised for soothing and protecting. Reviewers also like that it's fragrance-free, quick to absorb and easy to use all over, and they call it good value. Severely dry, cracked or flaky skin may need more than this alone. The only pushback concerns dimethicone, a silicone, when layered under a grippy primer.

Synthesized from 7 expert reviews · most recent take August 2026

What they liked

Fragrance-free formula
Soothing for eczema flares
Absorbs without a greasy feel

What they flagged

May fall short on severe dryness
Silicone clashes with E.L.F. primer
Feels heavy on the face

Best for

Dry skin

Type

Body & TanLotion

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google → iHerb →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Dr. Aleksandra Brown

151k subs

✓Yay

"It's completely fragrance-free, non-comedogenic, and about as easy to use head to toe as a lotion gets. This is probably my safe answer for almost everyone, normal to dry skin, itchy winter skin, kids, the patient who tells me they hate the feeling of lotion. [...] If your skin is basically fine and you just need consistent daily moisture, then this one does the job beautifully. The honest caveat is that if your skin is severely dry, cracked, or flaky, this one may not be enough on its own."

Dr Dray

2.69M subs

✓Yay

"Another excellent value here [...] with colloidal oatmeal, hydrating, soothing, anti-inflammatory, and barrier protective. [...] Yes, you can use this on the face, it will just feel heavier."

All 15 takes from Dr Dray

*NEW* Skincare Finds At Costco

"We have a great deal here on the fragrance-free Aveeno Daily Moisturizing Body Lotion. You get this two-pack, 48 ounces in total, for $13.49. You can use this on the face. It's thick, but it's comfortable to wear on the face, and it's great if you have atopic dermatitis and you're in the midst of a flare-up, because the colloidal oatmeal-based formulas I find don't tend to sting as much."

*NEW* Anti-aging Skincare At Costco | November 2023

"Aveeno Daily Moisturizing Body Lotion is another hidden gem here at Costco. Why are they hiding the price from us? I'm not sure, but it usually is a good deal. The colloidal oats in this help [...] protect the skin, limit penetration of irritants and aeroallergens which can aggravate atopic dermatitis. They're also anti-inflammatory and they're very hydrating."

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"You also get their fragrance-free lotion, love it to bits. It's very hydrating, it's very moisturizing. You can use it on the face, yes you can, works really well."

*NEW* SKINCARE DEALS AT COSTCO

"I have one of my favorite moisturizers here, the Aveeno Daily Moisturizing Body Lotion. You get a two pack for $13.49, $5 off, ordinarily $18.49. Colloidal oats, hydrating, anti-inflammatory, soothing."

*NEW* Skincare At Costco NOT TO MISS | March 2025

"This Aveeno Daily Moisturizing Body Lotion, you can use this on the face. It has colloidal oats. You get the two 24 oz bottles for $17.99."

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"The Daily Moisturizing Body Lotion from Aveeno is really good. I would just buy that."

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"This is a great facial moisturizer too. I could have just used this as a facial moisturizer, but I went ahead and brought the up and up one. You never know how your skin is going to feel."

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"I'm constantly recommending this body lotion, which comes from Aveeno. It has colloidal oatmeal for hydrating, anti-inflammatory action and reducing transepidermal water loss, from oat kernel flour, plus dimethicone to further reduce water loss, and glycerin for long-lasting hydration. The Aveeno Daily Moisturizing Body Lotion in a pump is great, and there's no niacinamide either for those who are sensitive."

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"Another excellent value here [...] with colloidal oatmeal, hydrating, soothing, anti-inflammatory, and barrier protective. [...] Yes, you can use this on the face, it will just feel heavier."

NEW SKIN CARE AND HYGIENE AT COSTCO 2022 🛍 @DrDrayzday

"Aveeno's Daily Moisturizing Lotion, you can't go wrong with. Right now they're having a sale, it's 12.29 for the two 20 ounce bottles. Colloidal oatmeal and dimethicone, both are skin protectants, help relieve dryness and irritation, good for the body. This is pretty fast absorbing, it doesn't feel greasy on the skin. It does have petrolatum, you can try using this on your face as a facial moisturizer if you find that the oat gel moisturizer is too expensive."

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"I currently have the Aveeno Daily Moisturizing Lotion in action in my skincare routine, it's free of fragrance, it's not greasy, it's just a very basic moisturizer that absorbs very quickly. It has prebiotic oat, which is anti-inflammatory and packed with humectants as well as antioxidants from avenanthramides. Oat is a really powerful ingredient and is wonderful for very sensitive dry skin, good for eczema."

NEW SKIN CARE AT COSTCO 🛍 DERMATOLOGIST @DrDrayzday

"This Aveeno daily moisturizing lotion [...] is a good one. Aveeno makes many good body moisturizers, and their thing is colloidal oats in their skin care products, which are wonderful moisturizing ingredients. Oats have beta glucan, which is a humectant, and avenanthramides, which are antioxidants that can help reduce oxidative stress. They're helpful for barrier recovery, so there are numerous wonderful benefits with oats [...] in the daily moisturizing lotion."

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"This is one of my favorite body moisturizers, by Aveeno."

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"The Aveeno moisturizing lotion at $6.74 is a pretty good value. It has fragrance but it doesn't have methyl isothiazolinone in it, which is a common allergen."

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"This is good stuff, good stuff. I'm not going to lie, I enjoy the relaxing lavender one. Although if you're allergic to fragrance, skip that version."

Dr. Daniel Sugai

722k subs

✓Yay

"If you have eczema, turn to Aveeno lotions because they're enriched with oat technology. They have colloidal oat, which is known to be soothing, especially for inflamed skin from eczema."

Alexandra Anele

1.45M subs

✓Nay

"It contains dimethicone, 1.2%. I have a difficult time with any kind of skincare product that contains silicone or some kind of a cone in it. It can be really, really great, it's a great ingredient, it's great for skin, especially for people who tend to be a little bit more on the oily side but need that hydration. However, the combination of the cone in the Aveeno moisturizer and the E.L.F. Power Grip Primer to me sounds like a bad combo. It feels like that's where we're going wrong."