Beauty by Earth Self-Tanner Tanning Lotion: a Guru Score of 87%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Yay

"I absolutely love this Beauty by Earth self tan tanning lotion, I personally use the shade fair to medium, [...] it's one of my favorite lotions ever, it's so natural, it gives the perfect color. I highly recommend picking up the brush to go with it though, so you can have a really seamless application."

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All 3 takes from Allie Glines

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"This is by far the best tanning lotion I've ever tried. It turned out so beautiful. It honestly has worn so well. It's been over a week and it's still there. [...] I bought the shade fair to medium because [...] I needed it to be very natural. I was not about to risk the medium to dark or extra dark. I just needed a little tint to look natural for my personal skin tone. [...] The thing about this is it's a tanning lotion, it's not a gradual lotion."

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"I love the Beauty by Earth self-tanning lotion. I [...] wanted a [...] pregnancy-safe glow, stumbled across it on Amazon and will never look back. I got the fair shade and it looks very natural with a gorgeous tone and undertone. [...] I got so many compliments and it wasn't obvious like a spray tan."

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"I absolutely love this Beauty by Earth self tan tanning lotion, I personally use the shade fair to medium, [...] it's one of my favorite lotions ever, it's so natural, it gives the perfect color. I highly recommend picking up the brush to go with it though, so you can have a really seamless application."

HotandFlashy

1.23M subs

✓Yay

"My favorite current self-tanner is the Beauty by Earth Self-Tanner Tanning Lotion. This one's really nice because it is a lotion. It's not a foam. I find that I get better coverage with a lotion. I can rub it in better. I don't get streaks and hard edges like I do with some of the foams where you can't really see where you're putting them. With the lotion, you really have to spend a little bit more time rubbing it and that just gives me a better, smoother application."

All 6 takes from HotandFlashy

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"So I wash my hands first, then I put the sunscreen onto the backs of my hands. I'll either use this or one of the sticks, the one I showed you before. This one is awesome, I love it, it's not greasy, so I'm just rubbing the backs of my hands together and spreading it that way, and my skincare is done, ready for action."

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"My favorite current self-tanner is the Beauty by Earth Self-Tanner Tanning Lotion. This one's really nice because it is a lotion. It's not a foam. I find that I get better coverage with a lotion. I can rub it in better. I don't get streaks and hard edges like I do with some of the foams where you can't really see where you're putting them. With the lotion, you really have to spend a little bit more time rubbing it and that just gives me a better, smoother application."

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"I like the tan that it gave me. I feel like I got to be the same color in the same amount of time as the other one, and it lasted about the same amount of time. [...] This one didn't stain up the inside of my pants, it didn't transfer all over, so if you're someone who puts it on at night and gets Tanner all over your sheets you might prefer [...] this one. I didn't end up with any streaks, that actually went on really nice, and I liked it a lot."

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"This really moisturizes my skin and I feel like that helps it to just stay longer in the skin. This also has really great ingredients: it's got aloe leaf juice, it's got shea butter, coconut oil, glycerin, green tea leaf extract. This is organic and cruelty-free and it's just been a really great change."

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"One of my favorite self-tanners is the Beauty by Earth Self-Tanner Tanning Lotion, and I love that one."

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"My second favorite self-tanner is the one from Beauty by Earth, and that one is a lotion. It does take a while for that one to develop the tan, it usually takes about two applications. But being a lotion, it really hydrates your skin."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Beauty by Earth Self-Tanner Tanning Lotion?

A self-tanning lotion formulated with moisturizing ingredients like shea butter, coconut oil, and aloe to develop a tan over 6 hours and provide hydration to the skin.

Is Beauty by Earth Self-Tanner Tanning Lotion worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 87%.

What is Beauty by Earth Self-Tanner Tanning Lotion's Guru Score?

Beauty by Earth Self-Tanner Tanning Lotion holds a Guru Score of 87%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.