Color Wow

Color Wow Root Cover Up.

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About this product

A powder root touch-up that temporarily covers grays and regrowth at the scalp and can also be used to fill in sparse eyebrows.

Guru Score

64%

Mixed

3 experts · Moderate agreement

What the gurus are saying

This powder divides testers based on how well it grips different hair types and textures. One dermatologist praises its staying power and versatility, using it on both grays and brows, while others found it shed onto the forehead or simply didn't hold on their own hair. The fit seems to depend on your hair's porosity and how the powder bonds to it, so patch-testing on a small section first may help you know whether it will work for you.

Synthesized from 3 expert reviews · most recent take March 2025

What they liked

Lasts a long time
Works well on gray roots for some people

What they flagged

Powder falls out and transfers to forehead
Fades within a couple of days
Doesn't work for all hair types

Type

Powder

Where to buy

Sephora → Ulta → Amazon → Google → iHerb →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

~Mixed

"I got the Color Wow root coverup powder in blonde, the company had sent it to me, and I kind of thought it was horrible, it wasn't doing anything to cover up my roots. Then I used it on my mom's grays and it actually worked so well, so I gave it to her. It's just interesting, while I was using it on my own roots I was thinking this is terrible, meanwhile on my mom it worked. It goes to show how we can have such massively different experiences."

HotandFlashy

1.23M subs

~Nay

"The powder falls out of my hair and it ends up on my forehead and I forget that it's going to do that, go about my day, and then someone inevitably is like you have dirt on your forehead. I go in the bathroom to look at it and it's this. It has come somehow sprinkling out of my hair, even though I use the brush to rub it in, make sure it's in there good, and then rub it in with my fingers. It's still, it just doesn't stay put on me."

Dr. Shereene Idriss

1.73M subs

~Yay

"This is one that I've purchased only once and it lasts a long time, but I use it on the grays of my scalp, and I also sometimes [...] use it lightly on my eyebrows to fill in those gaps that are missing."

Frequently asked.

What is Color Wow Root Cover Up?

A powder root touch-up that temporarily covers grays and regrowth at the scalp and can also be used to fill in sparse eyebrows.

Is Color Wow Root Cover Up worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 64%.

What is Color Wow Root Cover Up's Guru Score?

Color Wow Root Cover Up holds a Guru Score of 64%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

Color Wow Root Cover Up.

64%

What the gurus are saying.

What the evidence says.

Frequently asked.

What is Color Wow Root Cover Up?

Is Color Wow Root Cover Up worth it?

What is Color Wow Root Cover Up's Guru Score?

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