Is Dibs Double Standard Primer and Mascara Duo worth it?

Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

What is Dibs Double Standard Primer and Mascara Duo's Guru Score?

Dibs Double Standard Primer and Mascara Duo holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Dibs

Dibs Double Standard Primer and Mascara Duo.

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Eye Makeup

About this product

A double-ended mascara featuring a brown tubing primer on one side and a tubing mascara formula on the other for lash enhancement.

Full ingredients

Water/Aqua/Eau, Polyurethane-35, Glyceryl Stearate SE, Vp/Eicosene Copolymer, Stearic Acid, Synthetic Beeswax, Glycerin, Saccharum Officinarum (Sugar Cane) Extract, PVP, Butyrospermum Parkii (Shea) Butter, Palmitic Acid, Tromethamine, Coconut Alkanes, C18-36 Acid Triglyceride, Mica, Sodium Hyaluronate, Panthenol, Phenoxyethanol, Sodium Dehydroacetate, Xanthan Gum, Disodium EDTA, Coco-Caprylate/Caprate, Ethylhexylglycerin, Caprylyl Glycol, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Acrylates/Ethylhexyl Acrylate Copolymer, Copernicia Cerifera (Carnauba) Wax

Guru Score

86%

Yay

3 experts · Moderate agreement

What the gurus are saying

This mascara delivers extreme lash volume and separation that experts consistently praise, calling it one of 2025's most impressive launches. The double-ended tubing formula (brown primer plus voluminous mascara) holds all day without smudging or flaking, even on longer lashes. That means it's best for anyone wanting bold lash drama rather than subtle looks; do note that tubing mascara takes gentle removal.

Synthesized from 3 expert reviews · most recent take July 2026

What they liked

Extreme volume and lash separation
Does not flake or smudge all day
Tubing formula easy to remove

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Type

Eye MakeupLiquid

Key actives

Hyaluronic acid

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

✓Yay

"This is one of three tubing mascaras that I really like, the Buxom Lash Extension Lift, the Dibs with the brown primer on one side, and the new Merit."

All 2 takes from AliceintheRabbitHole

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"This is one of three tubing mascaras that I really like, the Buxom Lash Extension Lift, the Dibs with the brown primer on one side, and the new Merit."

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"It is really nice, and I immediately figured out why people like this. I don't think the primer is all that different, but the mascara is a drier tubing formula, so if you like this you will like the Buxom tubing mascara too. Even though this is a $31 mascara, I get the hype. It is easy to wear and it actually looks like a regular mascara instead of a tubing mascara. I do get mascara everywhere when I take it off, but I don't feel bad about it because even a makeup artist has that same problem."

The Budget Dermatologist

724k subs

✓Yay

"This is the mascara that started my entire search for the best tube mascara because I was on my Instagram raving about, 'Hey you guys, I found a mascara that I'm absolutely obsessed with.' This is what I was talking about and I want to show you why honestly I still am not jumping ship from my original favorite because it's very versatile. So this is the duo. [...] It has two sides."

All 2 takes from The Budget Dermatologist

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"Mascara really ties everything in together. I am using the Dibs Double Standard Primer and Mascara Duo. It's a primer on this side and then a mascara on this side. Really separates the lashes really well. And then when I go in with the mascara, it gives so much fullness and it does not flake off, which is key. [...] Lots of fullness from this brush. [...] This does not flake off. It will last all day."

Allie Glines

829k subs

✓Yay

"This is one of my favorite volumizing mascaras. Sometimes I wish they sold the primer and the mascara formula in like full size tubes because I feel like I've been running out of this so quickly. After that I don't feel like I need false lashes."

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All 9 takes from Allie Glines

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"This is one of my current favorites. It's from Dibs. This is their double-ended mascara, Double Standard Mascara. It has like a primer on one side and then it has a mascara on the other side. So this is like their brown tubing primer. [...] The black mascara that you put on top. I'm just layering this over top of that primer on the top and bottom lashes."

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"I am low-key freaking out. Like, this is quite possibly my favorite new mascara of like 2025. [...] It takes a lot to impress me, and I am so thoroughly impressed. [...] You guys know I'm so picky with my mascaras. And because I have long lashes, [...] I find it more challenging having really long lashes because things smudge and flake easier on my lashes, and this didn't budge. [...] The drama, the fluff, truly, I haven't seen this much beefy volume for years, and I am just so excited about it."

My #1 Makeup RIGHT NOW 😍 (best of best)

"My number one mascara right now is this Dibs double-ended one. There's something about it that I love, the volume that it gives. Now, here's a little warning, I guess it's not going to be for everyone because it's a beefy mascara. But if you've been craving a good beefy mascara, I highly recommend trying this out. There's a tubing primer, which is brown. This is what's going to help it remove easily, like a tubing mascara. So you apply this first. It also does add a little bit of length."

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"I wanted to use my favorite beefy mascara from Dibs. This is their double-ended mascara with a primer and then like a voluminous side on the other side. So, we're going to layer both. I'm going to start with the primer. Get this all over the eyes. [...] And then we're going to flip this over and use the voluminous side now to really just beef things up."

Makeup (And More) I'm Thankful For.. 🫶

"I'm thankful for Beefy Lashes from Dibs. I have been loving this lately for when I just want crazy volume with my eyes. [...] This is their double-ended mascara. It's so good. We're going to start with the brown tubing primer. The only thing is I feel like I'm running out of this quicker because there's just less product on both sides versus a full bottle of mascara. It's almost like you have a travel size."

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"I've been loving this. As you guys know, I'm going to use the tubing side first, which is the brown primer. And then I'm going to flip it to the volumizing side, which is my favorite. And I'm going to layer that right on top. And I'm not going to be shy with this. This is a very voluminous mascara. So it's not one that I reach for when I want like a cute little natural lash look. It gives drama, and I love that."

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"I really love this. This is definitely not for the faint of heart. This is for anyone who wants a super voluminous lash look. I love it and I feel like it's innovative. I love the packaging. It's been a long time since I've been excited about a new mascara launch or that one has worked this well for me."

IT'S TIME! THE BEST MAKEUP OF 2025 🥳

"Oh my gosh, you guys. This is one that really brought my lashes to life. It is by far the most impressive new launch of 2025 when it comes to mascara and became my most worn besides the other one that I hinted at. It's such a beautiful mascara. [...] One side has a tubing primer. It's brown. It's really nice. And then the other side has like the more voluminous side to it. And layered together, it's a dream. It's definitely for more of those full lash occasions, but I love it."