e.l.f. Lash 'N Roll Mascara: a Guru Score of 70% from 5 experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

~Mixed

"Can't beat the price for sure. It looked nice on the skin. It was a little clumpy for me. Maybe that's a personal thing. Like sometimes skincare pills on some people and doesn't on the other. [...] It was like a little bit clumpy for me, but other than that, honestly, for $8, it's really hard to beat that."

HotandFlashy

1.23M subs

~Nay

"Like there's not a ton on the brush. And when you're pulling it out, the squeegee is very squeegeeish. [...] One coat is not dramatic, not anything major going on. My favorite mascara is still the Cali Ray Come Heller High Water. This doesn't really curl my lashes as much as I thought it should, and it didn't give me like the length and the volume that I get out of other mascaras. There's a little bit of smudging right under one eye. I think that's the mascara."

All 2 takes from HotandFlashy

New All-Drugstore Makeup Try On! This Lip Combo Tho!

"The mascara, I can't really say that I'm loving it at this point. I do have a little bit of a smudge below each eye, so I like my mascara to stay put. It did take a little work to build it up, but I think the lashes are nice looking. [...] I may give this another try, I'm not going to write this one off quite yet."

Testing VIRAL DRUGSTORE Makeup on Mature Skin! Close-Ups | All Day Wear Test

"Like there's not a ton on the brush. And when you're pulling it out, the squeegee is very squeegeeish. [...] One coat is not dramatic, not anything major going on. My favorite mascara is still the Cali Ray Come Heller High Water. This doesn't really curl my lashes as much as I thought it should, and it didn't give me like the length and the volume that I get out of other mascaras. There's a little bit of smudging right under one eye. I think that's the mascara."

Beyond50Skin

32k subs

~Yay

"For appearance I also gave it a five out of five. I love this for a more natural look. The Milani was more spiky and shiny whereas the e.l.f. was a little bit more natural looking and it definitely extended my lashes. [...] As far as smudging, the smudge factor it did smudge a touch, it got a three out of five, not as much as the Milani but it did smudge a little bit. For washability it did not do well with washability."

All 2 takes from Beyond50Skin

Over 50 Skincare & Makeup For Dry Skin (Chatty GRWM: Cataracts, LED , Millennial Skincare Trends)

"I'm going to go elf tubing mascara. I'm going to put a couple layers on here but you do have to watch for clumps. I've noticed with this mascara, and I do have this handy dandy little thing that I found on Amazon to kind of help separate lashes. Not all tubing mascaras go on this clumpy and I have a feeling mine is starting to dry out. You know, the one thing I do notice about drugstore mascaras is they tend to dry out faster than other mascaras, so the clumps are definitely an issue with this."

Natural, Feathery, EveryDay Look! (Ranking YOUR 7 TUBING MASCARA FAVORITES - Over 50)

"For appearance I also gave it a five out of five. I love this for a more natural look. The Milani was more spiky and shiny whereas the e.l.f. was a little bit more natural looking and it definitely extended my lashes. [...] As far as smudging, the smudge factor it did smudge a touch, it got a three out of five, not as much as the Milani but it did smudge a little bit. For washability it did not do well with washability."

Allie Glines

829k subs

~Yay

"I feel like it's a nice everyday kind of a mascara formula. It's not too voluminous, which is nice, kind of gives a little bit of like a lift to the lashes too, which I like."

All 2 takes from Allie Glines

Johnny Ross MADE ME BUY IT 😳 Let's try everything..

"I had never even heard of this but Johnny used this in the video we did together"

We Need to Talk About e.l.f. (& try their new makeup)

"I feel like it's a nice everyday kind of a mascara formula. It's not too voluminous, which is nice, kind of gives a little bit of like a lift to the lashes too, which I like."

Alexandra Anele

1.45M subs

~Yay

"I doubt it'll hold my lashes up but I like the wand. [...] The wand for this mascara is very similar to the Benefit one, they even have like the colors, you know what I mean. [...] The Benefit one has like a lot more flexibility in the wand, like there's like a little bit of a give to it which just makes it [...] feel a little bit nicer. This wand is just like a little bit more stiff. It's really good for my lower lashes too. I think I like this mascara."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is e.l.f. Lash 'N Roll Mascara?

An affordable volumizing mascara designed to separate and define lashes with a natural finish.

Is e.l.f. Lash 'N Roll Mascara worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 70%.

What is e.l.f. Lash 'N Roll Mascara's Guru Score?

e.l.f. Lash 'N Roll Mascara holds a Guru Score of 70%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected.