Equalberry

Equalberry Bakuchiol Plumping Serum.

Serums

About this product

A bakuchiol serum designed to plump and hydrate the skin.

Full ingredients

Water, Butylene Glycol, Glycerin, Cetyl Ethylhexanoate, 1,2-Hexanediol, Niacinamide, Hydrogenated Lecithin, Pentaerythrityl Tetrabehenate, Diethoxyethyl Succinate, Betaine, Bakuchiol(5,000Ppm), Ceramide NP, Melia Azadirachta Flower Extract, Hydroxyethyl Urea, Cetearyl Alcohol, Squalane, Coccinia Indica Fruit Extract, Panthenol, Carbomer, Butyrospermum Parkii (Shea) Butter, Tromethamine, Xanthan Gum, Allantoin, Ethylhexylglycerin, 2,3-Butanediol, Adenosine, Disodium EDTA, Lavandula Angustifolia (Lavender) Oil, Sodium Carboxymethyl Beta-Glucan, Glyceryl Stearate, Dipropylene Glycol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Sodium Hyaluronate, Rubus Fruticosus (Blackberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Rubus Idaeus (Raspberry) Fruit Extract, Sambucus Nigra Fruit Extract, Sodium Lactate, Polyglyceryl-10 Laurate

Guru Score

75%

Yay

3 experts · Moderate agreement

What the gurus are saying

This formula's gentleness is the big draw, particularly since it worked perfectly without any irritation even on already-sensitive skin. Gurus also praised the strong moisturizing benefits and visible brightening effects from the ceramides, peptides, and vitamin C. Anyone hesitant about using new serums due to irritation concerns or sensitivity issues might find this formula works well for them.

Synthesized from 3 expert reviews · most recent take December 2025

What they liked

Hydrating without irritation
Brightens skin tone
Gentle enough for sensitive skin

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Best for

Dry skin Sensitive skin Mature skin

Type

SerumsDrops & dropper

Key actives

Retinoid Niacinamide Hyaluronic acidCeramidesSqualane

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

No BS Beauty

89k subs

✓Mixed

"Super affordable. The packaging is so fun. [...] It's got peptides, [allantoin] beta glucen, blackberry fruit, niacinamide, bakuchiol. It does have a scent, stronger scent. It's an herbal scent. I might try it again, but otherwise it's a good product."

CYoung

95k subs

✓Yay

"I already reviewed this one, it looks very TikTok style, but it ended up not that bad, it was pretty good for moisturizing."

Nipun Kapur

412k subs

✓Yay

"I fell in love with that product. In fact I was using it at a point in time jab meri skin bhi thodi irritated thi and I just thought ki let me test it. No irritation ulta the ceramides the little peptide the light little vitamin C really brighten by skin."

Translated from the guru's original language.

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Ceramides

Ceramides are part of the skin's own barrier, and moisturisers built around them have evidence for holding water in and settling the tightness and flaking that come with a damaged barrier.

Source: DermNet

Frequently asked.

What is Equalberry Bakuchiol Plumping Serum?

A bakuchiol serum designed to plump and hydrate the skin.

Is Equalberry Bakuchiol Plumping Serum worth it?

Mostly yes. 2 of the 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.

What is Equalberry Bakuchiol Plumping Serum's Guru Score?

Equalberry Bakuchiol Plumping Serum holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.