Hada Labo

Hada Labo Gokujyun Hyaluronic Milk.

Serums

About this product

A lightweight hydrating milk lotion enriched with hyaluronic acid, designed to deliver moisture to the skin while maintaining a non-greasy feel.

Full ingredients

Water, BG, Hydroxyethyl Urea, Pentylene Glycol, PPG-10 Methyl Glucose Ether, DPG, Diglycerin, Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid (Nano Hhyaluronic Acid), Sodium Acetylated Hyaluronate(Super Hyaluronic Acid), Hydroxypropyltrimonium Hyaluronate(Skin-Adsorbing Hyaluronic Acid), Sodium Hyaluronate Crosspolymer (3D Hyaluronic Acid), Lactococcus/Hyaluronic Acid Ferment (Hyaluronic Acid Ferment Filtrate), Hydrolyzed Sodium Hyaluronate (Penetrating Hyaluronic Acid), Aphanothece Sacrum Polysaccharides(Sacran), Hydrolyzed Starch, Glycosyl Trehalose, Sorbitol, Triethyl Citrate, PEG-32, Carbomer, PEG-75, Disodium Succinate, Propanediol, Diethoxyethyl Succinate, Potassium Hydroxide, Succinic Acid, EDTA 2Na, Polyquaternium-51, Caprylhydroxamic Acid, Hydroxyethyl Cellulose, Xanthan Gum, Phenoxyethanol

Guru Score

78%

Yay

4 experts · Moderate agreement

What the gurus are saying

This milk lotion earns consistent praise for its lightweight, watery texture and hyaluronic acid content, making it an affordable option for those wanting a simple hydrating layer. Gurus found it works particularly well for combination and oily skin types, though those with dry or mature skin may need to layer it under a thicker cream to seal in the hydration. At around $9, it offers solid value for a straightforward moisturizer.

Synthesized from 4 expert reviews · most recent take March 2026

What they liked

Watery texture that pats on easily
Fragrance-free
Very affordable for the amount

What they flagged

Needs a moisturiser to seal it in
Not enough on its own for dry skin

Best for

Dry skin Sensitive skin

Type

SerumsLiquid

Key actives

Hyaluronic acid

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google → iHerb →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

No BS Beauty

89k subs

✓Yay

"It's 11 bucks. It's a fragrance-free hydrating lotion essence. It's basically just got different types of hyaluronic acid. So it's got a pretty short ingredient list, but just different types of hyaluronic acid. If you're looking for something that's pretty affordable, this is one. It's on the more watery side, but really nice. You can just pat it on the skin and it's really affordable. [...] For the amount you get, it's probably the most affordable."

All 2 takes from No BS Beauty

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"I think it contains five different types of hyaluronic acid, so if you're looking for hyaluronic acid as the star of the show, that's one of the ones to look at in my opinion. You just apply it after cleansing and then apply your serums or whatever over it and it locks in the hyaluronic acid. [...] If you're using anything with hyaluronic acid, you want to use it under a good moisturizer because that helps seal it and it helps it work better and helps suck in the moisture from the moisturizer."

CYoung

95k subs

✓Mixed

"I bought the combo, which comes with a milk lotion. You can pair it with the toner for the whole season if you have combo or oily skin, this milk is pretty good, it's just like a typical milk lotion. But for dry or mature skin I feel like it's not enough on its own, you have to seal it in with a slightly thicker cream."

The Style and Beauty Doctor

222k subs

✓Yay

"Hada Labo products aren't that expensive. This one is $9.11 at Yesstyle, depending on the size you get. It's a little bit more on Amazon, but that could be a different size. The same product can have so many different functions. You could use it as an essence for people who have dryer skin, but if you have oilier skin or if you're just somebody who's looking for a lighter weight moisturizer, you could also use that as a moisturizer."

Dr Dray

2.69M subs

✓Yay

"I have the Hada Labo, this is one of my favorites. They also have the premium hydrating milk. These I believe have arbutin in them if I remember."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Hada Labo Gokujyun Hyaluronic Milk?

A lightweight hydrating milk lotion enriched with hyaluronic acid, designed to deliver moisture to the skin while maintaining a non-greasy feel.

Is Hada Labo Gokujyun Hyaluronic Milk worth it?

Mostly yes. 3 of the 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 78%.

What is Hada Labo Gokujyun Hyaluronic Milk's Guru Score?

Hada Labo Gokujyun Hyaluronic Milk holds a Guru Score of 78%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected.