ILIA Limitless Lash Mascara: a Guru Score of 99% from 8 experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Yay

"I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."

All 2 takes from Mixed Makeup

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"We love this mascara. The brush is amazing, and honestly, the brush can make or break a mascara. [...] The Ilia Limitless Lash Mascara has a skinny brush with a comb on one side, so it helps you really define your lashes together. You can bulk it up or separate it, and it just does everything. [...] I give it a four out of five. [...] I love it, but I did stop using it because there are some really great formulas out there."

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"I went back to it just because I was feeling it the other day. I saw it at Sephora and I was like, I used to love this mascara, I'm going to buy it again. And sure enough I still love it."

Beyond50Skin

32k subs

✓Yay

"I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."

Top Pick: number one mascara

All 3 takes from Beyond50Skin

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"The Ilia Limitless Lash Mascara goes on better for me if I put a layer of primer on really quickly beforehand. [...] This was the number one mascara for 2024, it's pretty nice. I can see why people voted this number one, absolutely gorgeous."

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"I'm also going to be using the Ilia mascara, one of the number one mascaras of 2024."

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"I'm also going to be using the same mascara which is going to be the Ilia Limitless Lash Mascara."

Allie Glines

829k subs

✓Yay

"This Ilia tubing mascara is one of three I still think [...] are the best at Sephora. [...] I love how fluffy and lifted my lashes look when I wear it. It's amazing for everyday, and I pack it when I travel because I [...] don't want to worry about it smudging or flaking and I just want a light coating. It's my go-to travel and everyday mascara."

Top Pick: mascara

The Budget Dermatologist

724k subs

✓Yay

"This mascara is one of my favorite mascaras ever from Ilia. It really separates the lashes out very well and has two like ends to the wand."

Sincerely Miss Ash

195k subs

✓Yay

"I like the brush head and I really like the way that it applies mascara. It just gives that nice separation, that fanned out look, but it also gives that great length as well. No raccoon eyes and it's really easy to remove at the end of the day. This one will give you more of that natural look, but if you want your lashes to look like you have mascara on them then this is the one to go with. This one is my Holy Grail and this never disappoints."

Top Pick: holy grail mascara

HotandFlashy

1.23M subs

✓Yay

"Another mascara that I liked a lot was this Ilia Limitless Lash Mascara. This one I was actually impressed with. I have tried a few Ilia products and didn't love them, so I was kind of surprised that I actually liked this as much as I did. But this was another really good one. It definitely gave me those same kind of lashes that I like where they were longer and more volume and separated, but they look very natural and very silky and very like lash-like."

Gothamista

683k subs

✓Yay

"So I'm very limited to what I can use. Even waterproof mascara smudges because they're waterproof not necessarily oil proof. This not only does it not smudge, not even in the summer heat, but also it adds length and it adds volume. It has one of the best applicators and wands I've experienced so that everything is separated and non-clumpy. The teeny tiny, really short lashes are taken care of as well as the longer ones. I'm not using anything else but this right now."

Top Pick: smudge-proof mascara

The Style and Beauty Doctor

222k subs

✓Yay

"I love how the design of this brush is conducive to getting every little corner and every little lash when I do my mascara. And I get like a little bit of the mascara where it's not really supposed to go, but I don't panic. I just let it dry and then I take a brush and sweep it so it gives a kind of smoky bottom waterline look."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is ILIA Limitless Lash Mascara?

A tubing mascara with a dual-ended brush designed to separate, define, and volumize lashes while resisting smudging and flaking.

Is ILIA Limitless Lash Mascara worth it?

Yes. All 8 gurus who reviewed it give it their stamp of approval, for a Guru Score of 99%.

What is ILIA Limitless Lash Mascara's Guru Score?

ILIA Limitless Lash Mascara holds a Guru Score of 99%. That is our read on how warmly the experts talk about it, based on the verdicts of 8 expert reviewers we have collected. It is also Guru Certified, our mark for products that hold broad approval across many expert reviewers.