IT Cosmetics

IT Cosmetics Do It All Sheer Tinted Face Balm.

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Moisturizers

About this product

A sheer tinted moisturizing balm designed to provide light coverage with hydration and a skin-like finish.

Guru Score

72%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

This balm earns praise for staying fresh and hydrated all day without creasing, even around delicate areas like the eyes and temples. However, gurus found it pricey compared to similar formulations from other brands, some felt a competitor offered comparable results for significantly less. It works well for those prioritizing all-day comfort and a natural finish, though budget-conscious shoppers may want to explore alternatives.

Synthesized from 2 expert reviews · most recent take May 2026

What they liked

Skin-like finish that builds without looking heavy
No creasing around eyes and temples all day
Stays fresh and hydrated through midday

What they flagged

Pricey compared to similar formulas
Formula changed from the original version

Best for

Dry skin Sensitive skin

Type

MoisturizersBalm & ointment

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Beyond50Skin

32k subs

~Yay

"By midday, this looked just as beautiful as it did during my application in the morning. And even medium coverage had no creasing, no lines. That's really rare for my skin, especially around the temple area and the eye area where I tend to crease. It stayed fresh and hydrated and skin-like and comfortable all day long. I was impressed with the wear of this skin tint. For how light it went on, I wasn't expecting it to last throughout the day."

HotandFlashy

1.23M subs

~Nay

"I just don't think they're very good. [...] I'm not a fan of this. I think the L'Oreal version of this was better for half less than half the price."

All 2 takes from HotandFlashy

I Tried NEW IT Do It All Balm & CT Blurring Concealer SO YOU DON'T HAVE TO...

"I just don't think they're very good. [...] I'm not a fan of this. I think the L'Oreal version of this was better for half less than half the price."

Faves + Fails May 2026

"This was pretty good. A very similar formulation to this from L'Oreal that used to be my favorite tinted balm. They took that one off the market like two years ago and then they re-released it under the IT Cosmetics name. [...] But to me it wasn't as good and also it's like three times the price. So I'm like why would I want to pay three times the price for something that used to be $10 and now you want me to pay 30 for it?"

Frequently asked.

What is IT Cosmetics Do It All Sheer Tinted Face Balm?

A sheer tinted moisturizing balm designed to provide light coverage with hydration and a skin-like finish.

Is IT Cosmetics Do It All Sheer Tinted Face Balm worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 72%.

What is IT Cosmetics Do It All Sheer Tinted Face Balm's Guru Score?

IT Cosmetics Do It All Sheer Tinted Face Balm holds a Guru Score of 72%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.