IT Cosmetics

IT Cosmetics Superhero Mascara.

Eye Makeup

About this product

IT Cosmetics Superhero Mascara is a mascara product featuring a thin brush wand, designed to volumize and define lashes while delivering rich color to help lashes appear fuller and more visibly defined.

Full ingredients

Aqua/Water/Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera / Carnauba Wax/Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Dimethicone, PEG-30 Dipolyhydroxystearate, Propylene Glycol, PEG-10 Dimethicone, Bis-PEG-12 Dimethicone Beeswax, Candelilla Cera/Candelilla Wax/Cire De Candelilla, Phenoxyethanol, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid

Guru Score

59%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

Underwhelming performance is the overall verdict here, with neither guru finding this mascara particularly heroic despite what the brand name suggests. The thin wand format isn't for everyone, but for these testers the real disappointment was the formula's lack of impact overall. If dramatic volume and definition are your priority, they recommend exploring stronger options first.

Synthesized from 2 expert reviews · most recent take March 2024

Type

Eye MakeupLiquid

Key actives

Vitamin EPeptides

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

~Nay

"The Superhero Mascara from IT Cosmetics has that kind of thinner wand to it, some people really like this, it wasn't for me, but mascara is very personal."

Dr Dray

2.69M subs

~Nay

"I've tried the IT Cosmetics Superhero Mascara [...] in the past and I was not super impressed, I didn't find it super heroic."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Peptides

Peptides are short protein fragments meant to signal repair. The evidence for them is thinner than for retinoids or vitamin C, and it varies a lot by the specific peptide, so the category is more promising than proven.

Source: NIH, National Library of Medicine

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is IT Cosmetics Superhero Mascara?

Is IT Cosmetics Superhero Mascara worth it?

The gurus are split. 0 of the 2 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 59%.

What is IT Cosmetics Superhero Mascara's Guru Score?

IT Cosmetics Superhero Mascara holds a Guru Score of 59%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.