IT Cosmetics

IT Cosmetics Superhero No-Tug Shadow Sticks.

Eye Makeup

About this product

Eyeshadow stick formula available in matte and shimmer finishes, designed for long-wearing, blendable color without creasing or tugging.

Guru Score

83%

Yay

Early verdict · Few reviews so far

What the gurus are saying

These shadow sticks deliver smooth, blendable color that stays put all day without traveling or irritating sensitive eyelids. The range of shades (from mauvey pink mattes to taupey shimmers) makes quick everyday looks simple, and a couple of reviewers found them genuinely comparable to pricier alternatives, though not quite at the level of their usual holy grail picks. They're solid for anyone wanting a no-fuss shadow stick that won't budge.

Synthesized from 2 expert reviews · most recent take August 2025

What they liked

Blends smoothly without caking
Long-wearing without travel or smudging
Nice shade range, mauvey and taupey tones

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Type

Eye MakeupStick & roll-on

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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AliceintheRabbitHole

59k subs

✓Yay

"I do actually like the IT Cosmetics Superhero No Tug Shadow Sticks. For me, I need an eyeshadow stick that is not going to look cakey, one that's going to blend after I apply it and then wear for a long time. My holy grail is Bobbi Brown, but these were not bad, they actually pleasantly surprised me. I wasn't going to pick any up, but I was happier with them than I expected to be."

HotandFlashy

1.23M subs

✓Yay

"Of the eyeshadow crayons, I like the IT Cosmetics ones the best. [...] Their No-Tug eyeshadows, the matte one is this beautiful mauvey pink and then the shimmer one is more of a taupey shimmer."

All 2 takes from HotandFlashy

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"Of the eyeshadow crayons, I like the IT Cosmetics ones the best. [...] Their No-Tug eyeshadows, the matte one is this beautiful mauvey pink and then the shimmer one is more of a taupey shimmer."

BEST Makeup of 2022 | Drugstore + Department Store | Over 50!

"I tried two other brands of eyeshadow sticks this year. The IT Cosmetics Superhero No Tug Shadow Sticks and the [...] Elf No Smudge Shadow Sticks. These are both fantastic. I love them. [...] The shades on these are so nice and it's so easy to just do like a quick summertime look. These [...] last all day. They didn't irritate my eyelids. They didn't travel around or anything. They really really stay put."

Frequently asked.

What is IT Cosmetics Superhero No-Tug Shadow Sticks?

Eyeshadow stick formula available in matte and shimmer finishes, designed for long-wearing, blendable color without creasing or tugging.

Is IT Cosmetics Superhero No-Tug Shadow Sticks worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 83%.

What is IT Cosmetics Superhero No-Tug Shadow Sticks's Guru Score?

IT Cosmetics Superhero No-Tug Shadow Sticks holds a Guru Score of 83%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.