KVD

KVD Good Apple Foundation.

Foundation

About this product

A full-coverage foundation designed to provide long-wearing color and coverage throughout the day.

Full ingredients

Aqua/Water/Eau, Dimethicone, Isododecane, Trimethylsiloxysilicate, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Pyrus Malus (Apple) Fruit Extract, Cydonia Oblonga Leaf Extract, Ethylhexylglycerin, Phenoxyethanol, Dimethicone Crosspolymer, Silica, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Magnesium Sulfate, Triethoxycaprylylsilane, Sodium Dehydroacetate, Disteardimonium Hectorite, Benzoic Acid, C24-28 Alkyl Methicone, Dehydroacetic Acid, Propylene Carbonate, Potassium Sorbate, Citric Acid, Sodium Benzoate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol, Aluminum Hydroxide, Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891)

Guru Score

63%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

This foundation earned a reputation more for virality than performance. While it impressed some reviewers with exceptional staying power on the nose (useful for those wearing masks or dealing with nose redness that won't budge) the consensus found it too heavy for all-day wear on the full face. One reviewer reached for it strategically as a targeted solution for problem areas rather than an everyday base.

Synthesized from 2 expert reviews · most recent take November 2023

What they liked

Long-wearing on the nose, especially under a mask
Covers redness effectively

What they flagged

Doesn't last more than an hour on oily skin
Too heavy for all-day wear on the whole face

Type

FoundationLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

~Nay

"So despite the love for it by content creators and people who felt they had to buy it and pretend to be shocked by it to also go a little bit viral, it actually received pretty bad reviews online. It's not the best loved foundation. And I actually kept some aside because it looked good on camera, but in real life it's not that great. And I probably couldn't wear it for more than an hour, being oily, but it really wasn't that good."

HotandFlashy

1.23M subs

~Mixed

"I did a foundation friday on this. This was another viral crazy product and I liked it but I didn't love it. But there was one aspect that it was really great for and that was for your nose. It was really long-wearing on the whole face, but it was really long-wearing on my nose especially when wearing a mask. I felt like this was a little bit heavy to wear on my whole face all day and I didn't love it for my whole face."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is KVD Good Apple Foundation?

A full-coverage foundation designed to provide long-wearing color and coverage throughout the day.

Is KVD Good Apple Foundation worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 63%.

What is KVD Good Apple Foundation's Guru Score?

KVD Good Apple Foundation holds a Guru Score of 63%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.