L'Oreal

L'Oreal Paradise Big Deal Waterproof Mascara.

Eye Makeup

About this product

A buildable mascara designed to lengthen and define lashes with a formula that separates and adds volume with multiple coats.

Full ingredients

Isododecane, Cera Alba / Beeswax / Cire Dabeille, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Disteardimonium Hectorite, Oryza Sativa Cera, Rice Bran Wax, Dilinoleic Acid/Butanediol Copolymer, Aqua/Water/Eau, Allyl Stearate/Va Copolymer, Alcohol Denat, Polyvinyl Laurate, Vp/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Propylene Carbonate, Hydrogenated Jojoba Oil, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, PEG-30 Glyceryl Stearate, Panthenol, Ricinus Communis Seed Oil/Castor Seed Oil, Maltodextrin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tocopherol, Citric Acid, Centaurea Cyanus Flower Extract, Ci 77499 / Iron Oxides]

Guru Score

83%

Yay

4 experts · Moderate agreement

What the gurus are saying

One coat delivers visible length and a silky finish, though building volume takes two to three coats and reviewers found it works best as an everyday mascara rather than a heavy-duty drama formula. Wear is largely flawless throughout the day with minimal flaking, though a tiny amount of smudging may occur depending on eye shape and how much upper lashes naturally touch the lid. The formula applies clump-free and separates lashes nicely, making it a solid drugstore pick if you prefer a more natural look.

Synthesized from 4 expert reviews · most recent take August 2026

What they liked

Flawless wear through the day
Separates lashes naturally
Minimal flaking

What they flagged

Needs multiple coats to build volume
Occasional smudging depending on eye shape

Type

Eye MakeupLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeContains drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Pampered Wolf

237k subs

✓Yay

"It will also look beautiful on those lower lashes and look like they are exaggerated a little bit but they don't look like they've got mascara on and it's also waterproof. I really, really like the applicator. I think this is one of those applicators that I can really get behind because I never get the mascara all over the place. I love this and I will be repurchasing it. If you haven't tried this already and you only want to have one mascara in your collection, try it out."

Top Pick: one mascara for everything

HotandFlashy

1.23M subs

✓Yay

"For those of you who don't love a tubing mascara or who just want a drugstore option, the L'Oreal Paradise Big Deal Mascara is a beautiful mascara that makes your lashes look long and silky and actually gives them a little bit of curl. With this mascara, it does take a couple of coats to build up volume, to build up length. [...] This one wore pretty flawlessly all day long."

All 2 takes from HotandFlashy

Best Makeup of 2025 for Mature Skin! Drugstore to High End

Testing NEW *DRUGSTORE* Makeup 2025! NEW Elf, L'Oreal, NYX & More | Over 50!

"The mascara is beautiful, it went on really great with no clumps and made my lashes look really good. It does take two coats to build up some lash, but it just makes you look like you have a lot of lashes. It gives you volume, gives you length, and it wore really, really well for most of the day. My only problem with it is this eye got a little dribble under here and there are some flakes under this eye, but not under the other eye."

Alexandra Anele

1.44M subs

✓Yay

"I'm actually really like it. It gave my lashes like length, not like a ton of volume, but I would say mostly length and it lifted them. [...] I'm super surprised by this, very excited about it, and I am hands down purchasing it in black brown. [...] Very impressed by that."

Allie Glines

829k subs

✓Mixed

"At 100 layers, this isn't clump-resistant anymore, although it doesn't look crazy. It's not my favorite effect when it comes to mascara. I like more of a separated look and you kind of lose that once you hit 100 layers. The brush allows you to get really soft, nice separated lashes earlier on, which I loved. My eyes kind of feel like they're burning or scratching on the top layer. I don't know if it's the formula, but my gut is telling me it's the wand scraping against my eyeline 100 times."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is L'Oreal Paradise Big Deal Waterproof Mascara?

A buildable mascara designed to lengthen and define lashes with a formula that separates and adds volume with multiple coats.

Is L'Oreal Paradise Big Deal Waterproof Mascara worth it?

Mostly yes. 3 of the 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 83%.

What is L'Oreal Paradise Big Deal Waterproof Mascara's Guru Score?

L'Oreal Paradise Big Deal Waterproof Mascara holds a Guru Score of 83%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.