Index / Maybelline / Lifter Gloss
Maybelline

Maybelline Lifter Gloss.

About this product

A lip gloss available in multiple shades, designed to add shine and colour to the lips with a smooth, non-sticky formula.

Full ingredients

C18-36 Acid Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Pentaerythrityl Tetraisostearate, Polybutene, Tridecyl Trimellitate, Diisostearyl Malate, Silica Dimethyl Silylate, Phenoxyethanol, Ethylhexyl Palmitate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Calcium Sodium Borosilicate, Ethylhexylglycerin, Calcium Aluminum Borosilicate, Tocopheryl Acetate, Sodium Saccharin, Sorbic Acid, Alumina, Silica, Polybutylene Terephthalate, Trihydroxystearin, Cocos Nucifera Oil/​Coconut Oil, Aluminum Hydroxide, Ethylene/​Va Copolymer, Acrylates Copolymer, Tin Oxide, Sodium Hyaluronate, Synthetic Fluorphlogopite, Tocopherol, Magnesium Silicate, Glucomannan, Parfum/​Fragrance, Ci 77891/​Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499/​Iron Oxides, Mica, Ci 45410/​Red 28 Lake, Ci 15850/​Red 7, Ci 75470/​Carmine

More from Maybelline 31 products · Guru Score 91% →

Guru Score

74%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

The formula earns consistent praise for feeling smooth and not sticky, a rarity in glosses at this price point. Experts highlight how well it performs despite the affordable cost, noting that bridal clients and professionals reach for it regularly. The range of shades, including Gummy Bear and Petal, appeals across different occasions and skin tones.
Synthesized from 3 expert reviews · most recent take October 2026

What they liked

  • Non-sticky, comfortable formula
  • Multiple shades in one purchase
  • Performance that belies the price

What they flagged

  • Sticky texture
  • Color fades quickly
  • Less moisturizing than alternatives

Type

Key actives

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
Dr Dray
Dr Dray
2.69M subs
~Yay
"Lifter Gloss from Maybelline. Gummy bears. Sign me up. $19.99. How many do you get in there? You get three."
All 4 takes from Dr Dray
*NEW* Skincare Finds At Costco
"Lifter Gloss from Maybelline. Gummy bears. Sign me up. $19.99. How many do you get in there? You get three."
NEW SKIN CARE AT WALMART FOR SUMMER 2022 🛍 @DrDrayzday
"I've tried this Lifter Gloss from Maybelline. [...] It hasn't really stood up to my [...] Neutrogena [...] Hydro Boost hydrating lip shine. I like some of these shades, but I just found it kind of sticky and not very moisturizing, and I found the color didn't last as long."
Vlog: A MOISTURIZING SUNSCREEN & FABFITFUN SUMMER BOX @DrDrayzday
"I've got this Lifter Gloss from Maybelline which I haven't really been caring for so much."
SKIN CARE FAILS & FAVORITES FROM MAY 2022 😮 @DrDrayzday
"It does have fragrance, which can be a trigger for lip irritation, chapped lips, and dryness, though I do actually enjoy the flavor in this. I do like [...] the doe foot applicator, [...] it's more generous and lip sized than the Hydro Boost one. [...] But for me it was just not a win, it didn't hold up well."
HotandFlashy
HotandFlashy
1.23M subs
~Yay
"My favorite lip glosses for this year are same old same old. Nothing new in lip glosses. I love the Maybelline Lifter Glosses in Moon."
Allie Glines
Allie Glines
829k subs
~Yay
"This is the Maybelline Lifter Gloss in the shade Blue Boba. It is so pretty. [...] It's a icy blue lip gloss, but when you apply it over top of any lip combo, it just kind of like cools it down. [...] It does kind of come out of the applicator a bit fast, just to warn you. But, I've been absolutely loving the like cool blue reflect. I love it. When you layer over top of like a pink, for example, it just turns more mauve. [...] This is just such a pretty shade."
Sponsored
All 14 takes from Allie Glines
I Tried YOUR Holiday Wishlist! 🎁
"Moisturizing, smells nice, great price point. What more could you ask for really? My favorite shades are moon, gummy bear, and stone. Great shades, love all three of those. Perfect nude and brown colors that everyone needs. I recommended them to my bestie and now she has four of them. I'm obsessed with this. I thought it would be fun to add a little hint of this on top of another product. I think lightening the center with this gummy bear gloss could be really cute."
I Want to Look Like This Everyday: Makeup Tutorial
"I'm going to layer up the Maybelline Lifter Gloss in the shade Gummy Bear. This is such a cute, super sheer pink. I think that's so much more fitting for this eye look. I really like that."
10 Beauty Products I'm Using ALL SUMMER LONG 😍
"The Maybelline Lifter Gloss is just anything that's going to really hydrate the lips make your lips look full and juicy extra points for anything that kind of has a cute little pink tint I'm all about it this summer"
THE BEST DRUGSTORE MAKEUP OF 2023
"This Lifter Gloss is so good. The formula we already know and love, but the gummy bear shade is like my favorite right now. It's so nice, it's basically just like a bubblegum pink gloss, which I love because there's certain times where I just want to kind of lighten up my lip look and give it like that jelly kind of finish. That's where it's at. This is so good, I love it very, very much."
The BEST Makeup (& more) from November 2023
"I tried out this Lifter Gloss, another formula that I already love but I tried a new shade, this is Gummy Bear, this is the one that I'm wearing today and I love it. It's like the most delicious sheer jelly pink, it's so cute. Plus the name Gummy Bear is just like, ah, I love it so much. Great new color and a formula that I already know I love."
The BEST NEW Drugstore Lip Liner?! Swatching ALL 10 SHADES!
"These lifter glosses are so comfortable on the lips."
The PERFECT Easy Winter Makeup ❄️
"I actually wanted to pair a little bit of like a hydrating gloss on top. This is the Lifter Gloss from Maybelline in the shade gummy bear, this is my current favorite Lifter Gloss color. It's just so cute, I love it, it's like a baby pink. I'm going to add that on top because I do like to have a little more hydration on the lips in the winter. I feel like that made such a cute combo, I really love that."
Drugstore Makeup That Outperforms High-End with MARLENA STELL!!
"I think they named it perfectly. It basically goes on sheer, it will kind of add almost a milky effect to the lips. It kind of just lightens it and it just looks really pretty. I love how this just feels balmy. It feels like it's not too heavy but it's going to last. And it also has like hyaluronic acid in here. I find it very hydrating. It comes in a lot of different colors but gummy bear is like that's a perfect color."
Unexpected Holiday Makeup That Looks Expensive ✨
"I'm going to use my Maybelline Lifter Gloss in the shade ice. You can use whatever you want to just add a little glow. I'm focusing this on the center of the lips, by the way. Oh my gosh, it's just spectacular. It's so pretty."
Here's the BEST Drugstore Makeup RIGHT NOW 😍
"I know you guys have probably tried this before, if you haven't, it's such a beautiful formula, comes in so many gorgeous colors, so I highly recommend you check this out. Some of my personal favorite shades include gummy bear and petal. It doesn't feel sticky at all, it's such a gorgeous formula. I want to try the plumping one, I just saw that they launched a plumping version of this, which I think would be so fun to try out."
YOU Told Me To Try This Makeup...
"I figured I would pop a little bit of that on top of this and we'll focus that in like the center of the lips just for a little more glow. What a gorgeous little combo I love it."
The Ultimate 2024 Drugstore Makeup Starter Kit!
"The Maybelline Lifter Gloss is so nice if you want a little bit more shine. They're very comfortable as well."
Trying TONS of NEW Drugstore Makeup!! 😱
"I also tried Maybelline's lifter gel lip oil in the shade Strawberry Shake. I do really like this formula, the gel gloss formula, it feels really luxe, just don't over apply it. It doesn't feel gloopy or heavy on the lips. I feel like the lip oil gel was really comfortable, that was one of my favorite things."
My Few Favorites.. and THEY'RE SO GOOD 😍
"This is the Maybelline Lifter Gloss in the shade Blue Boba. It is so pretty. [...] It's a icy blue lip gloss, but when you apply it over top of any lip combo, it just kind of like cools it down. [...] It does kind of come out of the applicator a bit fast, just to warn you. But, I've been absolutely loving the like cool blue reflect. I love it. When you layer over top of like a pink, for example, it just turns more mauve. [...] This is just such a pretty shade."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Maybelline Lifter Gloss?

A lip gloss available in multiple shades, designed to add shine and colour to the lips with a smooth, non-sticky formula.

Is Maybelline Lifter Gloss worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 74%.

What is Maybelline Lifter Gloss's Guru Score?

Maybelline Lifter Gloss holds a Guru Score of 74%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.

Same formula, worth a look.

Products built around the same core actives as this one, with what the experts make of each.

See how they stack up →

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

Compare side by side →

Spotted something on this page that doesn't look right? Let us know.

Share this score

Add this badge to your blog or website. It links back to this page and updates itself when the experts change their minds. Free, no sign-up.

Then paste it into your site's HTML or embed block.

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest