Milk Makeup

Milk Makeup Cooling Water Jelly Tint.

Blush & Bronzer

About this product

A jelly-textured cheek and lip tint from Milk Makeup, designed to leave a flush of color on cheeks and lips.

Full ingredients

Aqua/Water/Eau, Glycerin, Sorbitol, Propanediol, Butylene Glycol, Aloe Barbadensis Leaf Juice, Niacinamide, Hibiscus Rosa-Sinensis Flower Extract, Hylocereus Undatus Fruit Extract, Kappaphycus Alvarezii Extract, Tremella Fuciformis Polysaccharide, Chlorella Ferment, Tocopherol, Maris Aqua/Sea Water/Eau De Mer, Allantoin, Agarose, Carbomer, Sodium Hydroxide, Glyceryl Acrylate/Acrylic Acid Copolymer, Pvm/Ma Copolymer, Potassium Carbonate, Citric Acid, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Phenoxyethanol, Fragrance (Parfum), Linalool, Red 28 (Ci 45410), Red 33 (Ci 17200)

Guru Score

53%

Nay

6 experts · Moderate agreement

What the gurus are saying

This jelly tint stains right where it lands and dries so fast there is little room to blend, which reviewers keep coming back to. Opinions split, since some found it fun and easy while others called the application blotchy and the color unflattering. Dry patches cling and look patchy, so those with dry skin may want to consider their skin that day, while oilier skin tends to wear it longer.

Synthesized from 6 expert reviews · most recent take December 2025

What they liked

Works well layered over foundation
Long-wearing stain effect

What they flagged

Applies blotchy and uneven on bare skin
Sets very quickly, hard to blend
Looks like a rash without foundation underneath

Type

Blush & BronzerBalm & ointment

Key actives

NiacinamideVitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

HotandFlashy

1.23M subs

✕Nay

"The biggest makeup fail was this little Milk Makeup Cooling Water Jelly Tint blush. It's like a jelly. The thing is that it stains whatever it touches exactly where it touches it. And there's no spreading it. There's no blending it. Let's say I put like just a little bit on the back of my hand here and then really quickly try to blend it out. There is no blending. It just dries so fast."

CYoung

95k subs

✕Nay

"Please don't buy this one, save your money, I just don't like the color. [...] I have rosacea and if I put this on it I just look like a clown. I don't think the color is pretty, [...] it just looks so cheap."

Sincerely Miss Ash

195k subs

✕Nay

"I did pick it up in the shade Chill but this is just very blotchy on the skin. I've tried applying this many different ways with a brush with my finger with a beauty blender, applying it directly onto my cheek and blending it in or using a brush to grab from the product itself then apply it to my skin and every method of application was the same very blotchy and it moves the foundation underneath. I really didn't like that so unfortunately for me it was a fail."

Alexandra Anele

1.45M subs

✕Yay

"I'm wearing their Milk Makeup Cooling Water Jelly Tint in the shade Burst. [...] It's such a beautiful formula and I love the color. It's really really light so it's perfect for my skin."

Robert Welsh

1.11M subs

✕Mixed

"I think it's a really, really nice product. I think it's really fun. If you have any kind of dry texture in the area you want to apply the blush tint, it will cling to dry areas and show up patchy. So maybe consider what your skin is like on that day. For oilier skins, it'll be quite nice and should last a lot longer. [...] It stains quite well. [...] It applies well in certain ways. Some people who consider themselves maybe not good at makeup might have a little bit of a learning curve with it."

Allie Glines

829k subs

✕Mixed

"If that's not your vibe, you're obviously not going to really enjoy this, but if it is, it's definitely a very high quality lip and cheek stain that I think you're going to have a lot of fun with. It's going to be easy to apply, so if you do choose to buy it and this is your vibe, I think you won't be disappointed. I came in as a little bit of a skeptic and I left as a fan of this formula and actually a fan of this color specifically."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Milk Makeup Cooling Water Jelly Tint?

A jelly-textured cheek and lip tint from Milk Makeup, designed to leave a flush of color on cheeks and lips.

Is Milk Makeup Cooling Water Jelly Tint worth it?

Mostly no. Only 1 of the 6 gurus who reviewed it approve, which leaves it a Guru Score of 53%.

What is Milk Makeup Cooling Water Jelly Tint's Guru Score?

Milk Makeup Cooling Water Jelly Tint holds a Guru Score of 53%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected.