A hydrating primer designed to grip makeup and extend wear while providing moisture to the skin.
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Guru Score
The Guru Score: every expert's verdict on a product, in one simple number.
Under the score you'll see how many experts weighed in, or "Early verdict" while only a few have. Paid takes count for half in the score.
Guru Certified means at least 6 experts, a score of 85% or more, and almost no Nays.
How we score →Mixed
5 experts · Moderate agreementWhat the gurus are saying
This primer earns praise for its grip and moisture balance, making it a solid choice for those wanting their makeup to last while keeping skin hydrated. Gurus appreciate that Milk Makeup has chosen not to add sunscreen to the formula, sidestepping the risk of people relying on a primer layer that's too thin to offer real sun protection. It works well as a flexible base that adapts to how your skin feels day to day.
What they liked
What they flagged
Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
Independent of what the gurus think, this is what the published research supports about the main active ingredients here.
A hydrating primer designed to grip makeup and extend wear while providing moisture to the skin.
The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 73%.
Milk Makeup Hydro Grip Primer holds a Guru Score of 73%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected.
Lower-priced primers the gurus still rate highly, versus this mid-range pick.
See how they stack up →Other products the same gurus have weighed in on, plus more from this brand and category.
Compare side by side →Stories where our editors dug into this product or its brand.
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