Index / Minimalist / Niacinamide 10% Serum
Minimalist

Minimalist Niacinamide 10% Serum.

About this product

Minimalist Niacinamide 10% is a serum concentrate with 10% niacinamide, formulated to support skin barrier function and reduce excess oil.

Full ingredients

Aloe Vera Juice, Niacinamide, Dimethyl Isosorbide, Propanediol, Ethoxydiglycol, Zinc Pca, Phenoxyethanol, Ethylhexylglycerin, Hydroxyethylcellulose, Pullulan, Xanthan Gum, Sclerotium Gum, Lecithin

More from Minimalist 31 products · Guru Score 88% →

Guru Score

64%

Mixed

3 experts · Moderate agreement

What the gurus are saying

The aloe vera juice base creates an anti-inflammatory formula that experts value for sensitive skin. Experts split on the 10% concentration: some prefer the brand's 5% version, while others rate the 10% highly and report it works across all skin types.
Synthesized from 3 expert reviews · most recent take April 2025

What they liked

  • Works across all skin types
  • Simple formula

What they flagged

  • 10% concentration may be stronger than needed

Type

Key actives

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
~Nay
"It's not that there's anything intrinsically wrong with this. It is niacinamide 10%, it's not that expensive, it's very straightforward, and you will see me promoting 10% niacinamide products because that's mostly all that's out there and I love niacinamide. However, just compare it to its counterpart. This doesn't need to live in their lineup. That's basically it. This doesn't need to exist with what they already have in terms of product selection. So I wouldn't gravitate towards that one."
~Nay
"Why would you waste time putting niacinamide on as one of your two vital layers instead of just putting it into your moisturizer? [...] Unfortunately this one is not Dr V approved. I totally miss this one guys. [...] I'm going to tell you go and buy the 5% not the 10%. But I would also say have a look at the rest of your skincare. If it contains niacinamide then you don't need to do this."
All 2 takes from Dr. Vanita Rattan
BEST & WORST NIACINAMIDE NYKAA| Dr Vanita Rattan
"I don't like obviously 10% we want to be going with a 5% and they do have a 5% version so purchase that one. What I love is got aloe vera juice as a first ingredient that's a very different and that means they've gone for a very anti-inflammatory formula so it's going to be good for sensitive skin. They put in niacinamide of course, emollient humectant, and then their preservatives. It's a very simple formula but it's an anti-inflammatory formula and I really like it."
MINIMALIST (non-sponsored) Dr Vanita Rattan Reviews
"Why would you waste time putting niacinamide on as one of your two vital layers instead of just putting it into your moisturizer? [...] Unfortunately this one is not Dr V approved. I totally miss this one guys. [...] I'm going to tell you go and buy the 5% not the 10%. But I would also say have a look at the rest of your skincare. If it contains niacinamide then you don't need to do this."
~Yay
"So if we're rating I prefer Minimalist's niacinamide 10% over The Ordinary's niacinamide"
Translated from the guru's original language.
Top Pick: niacinamide serum
All 3 takes from Nipun Kapur
The best serums for glow & anti aging | Ordinary vs Minimalist | Nipun Kapur
"So if we're rating I prefer Minimalist's niacinamide 10% over The Ordinary's niacinamide"
Translated from the guru's original language.
Best Niacinamide Serum for Beginners | Best serum for open pores & blackheads sebaceous filaments
"Minimalist has created better formulations, better products. [...] One of their formulations that I absolutely love is the five percent and the ten percent niacinamide. [...] I have personally tried the ten percent and I love it. This is going to work for all skin types. It is ideal. If you're using other products from minimalist, it might make sense for you to even get this one. This is something that will work on all all skin types. It is affordable."
How to treat Melasma in 30 days | Updated routine with international skincare brands
"THE MINIMALIST NIACINAMIDE SERUM INDIA DEFINITELY AMAZON.COM PE TO YE HAI HI HAI"
Translated from the guru's original language.

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Frequently asked.

What is Minimalist Niacinamide 10% Serum?

Minimalist Niacinamide 10% is a serum concentrate with 10% niacinamide, formulated to support skin barrier function and reduce excess oil.

Is Minimalist Niacinamide 10% Serum worth it?

The gurus are split. 1 of the 3 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 64%.

What is Minimalist Niacinamide 10% Serum's Guru Score?

Minimalist Niacinamide 10% Serum holds a Guru Score of 64%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Who is Minimalist Niacinamide 10% Serum best for?

Minimalist Niacinamide 10% Serum is generally suited to oily skin, sensitive skin and acne-prone skin.

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