Naturium Azelaic Acid Emulsion 10%: a Guru Score of 81%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Nay

"Naturium used this derivative form of azelaic acid in a 10% strength all along, but they badged it as pure azelaic acid by omitting the whole derivative narrative in the title or on the front of the bottle. When it comes to regulations around ingredients and transparency, they ticked all the boxes, but they didn't tick the box when it comes to public opinion and what people expect. This is really misleading because it's selling something that the product just does not contain."

All 4 takes from Mad About Skin

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"They do two different versions, this is the Emulsion I'm talking about which I think has a better formulation and just sits better on the skin. It's really lightweight, glides on, gives a little touch of hydration which I like, but it's formulated well to reduce any risk of irritation. Personally absolutely love this one. [...] It's so luxurious, it feels great on the skin."

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"Naturium, which is one of my favorite skincare brands at the moment, also have a 10% azelaic acid Emulsion that's a really nice option for people that want a little extra hydration from that azelaic acid. Whilst this one by Nless is super lightweight, the Emulsion by Naturium has a little bit more hydration to it, so if you're someone that has more dryness-prone skin type, this one might work really well for you."

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"I love Naturium for their formulation and the quality of the products they create, and this is honestly one of their standouts. If you're looking for a really easy to use azelaic acid that will slot seamlessly into your routine but still deliver maximum bioavailability in that emulsion form, this is a really great option to go for."

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"Naturium used this derivative form of azelaic acid in a 10% strength all along, but they badged it as pure azelaic acid by omitting the whole derivative narrative in the title or on the front of the bottle. When it comes to regulations around ingredients and transparency, they ticked all the boxes, but they didn't tick the box when it comes to public opinion and what people expect. This is really misleading because it's selling something that the product just does not contain."

Dr. Aleksandra Brown

151k subs

✓Yay

"The Naturium Azelaic Acid Emulsion 10% is more of an emulsion than a serum. So it's going to feel a little bit more like a moisturizer. It still targets the redness, the breakouts, the pigment. It supports the barrier health. It's gentle enough for daily use even on the most sensitive and redness prone skin. It's therefore one of the best entry points for those new to azelaic acid. It contains azelaic acid, niacinamide, and vitamin E."

Top Pick: entry point azelaic acid product

Doctorly

3.59M subs

✓Yay

"Ntorium also has an azelaic acid product. This is the direction that I would go if you have rosacea, and if that doesn't work for you, I'd move on to the prescription options."

The Budget Dermatologist

724k subs

✓Yay

"This is another crowd favorite from you guys and me as well by Naturium. They make one right around 20 to $22. It's an azelaic acid again with 10% concentration in it. This one also has niacinamide in it which is another good ingredient to help reduce the redness on the skin."

Dr. Daniel Sugai

722k subs

✓Yay

"Azelaic acid you can consider, and I'd like to call out the Naturium Azelaic Acid Emulsion, it was really nice. I recommend that one for an over the counter option."

All 2 takes from Dr. Daniel Sugai

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"Azelaic acid you can consider, and I'd like to call out the Naturium Azelaic Acid Emulsion, it was really nice. I recommend that one for an over the counter option."

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"I have enjoyed using azelaic acid by Naturium. Their emulsion has been great, but again, it's more of a supplemental. Don't just put all your money into that and think that's going to do wonders. It's a great ingredient. I'm thankful that we have it, but there are other main characters you should start off with first. And it definitely doesn't work on collagen."

Dr. Jenny Liu

323k subs

✓Yay

"The Naturium Azelaic Acid Emulsion 10% contains ten percent azelaic acid brightening complex along with niacinamide. These ingredients are all great for soothing but also help to brighten uneven skin tone. With the emulsion texture it's like a light lotion, so more nourishing but fast absorbing, not sticky. Really ideal for those with more dry skin who are looking for something that helps to brighten the complexion and help with improving uneven skin tone."

Mixed Makeup

1.46M subs

✓Yay

"If you're dealing with really bad perioral dermatitis, you should probably use pure azelaic acid if you can handle it. But I like this one because it has that really light texture to it. It's going to help also balance out my oil production. And I can use it morning and night and get like a really pretty glow on my skin and everything. It has great ingredients to help with that redness."

SponsoredFounder's own brand

All 4 takes from Mixed Makeup

My Skincare Routine for Perioral Dermatitis!

"If you're dealing with really bad perioral dermatitis, you should probably use pure azelaic acid if you can handle it. But I like this one because it has that really light texture to it. It's going to help also balance out my oil production. And I can use it morning and night and get like a really pretty glow on my skin and everything. It has great ingredients to help with that redness."

My Go-To Melasma and Hyperpigmentation Ingredients + Products | Susan Yara

"For me, I feel like the ten percent is perfect. I use this every single day, morning and night in my skincare routine. It is so nice and light, it feels almost like a really light lotion on your skin. I use it as the last step of my serums and then I apply my moisturizer on top of it. Azelaic acid is pregnancy and breastfeeding safe, so it's great for everybody, even people with sensitive skin."

My Updated Skincare Routine for Melasma & Dark Spots

"Because I deal with hyperpigmentation dark spots all that kind of stuff azelaic acid is so important in my skin care routine it's also great for my perioral dermatitis so I'm always reaching for azelaic acid again from Naturium, this is the Azelaic Acid Emulsion 10%. I also have 15% when I feel like I need to really amp it up because my skin is looking really red or this is getting really bad then I will go in with this first just because it is a slightly lighter texture than the azelaic acid."

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"I love this product, I tell people all the time, if you're pregnant, this is pregnancy friendly. I love this product, and when you can't use like a retinoid and your skin's looking dull, azelaic acid, it's great for your skin. I also love azelaic acid because sometimes I get redness, I don't have rosacea but I do get a lot of redness, and I find that when my skin gets that redness it eventually leads to hyperpigmentation for me, so I like to deal with that visible redness using azelaic acid."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Azelaic acid

Azelaic acid has clinical evidence for both acne and rosacea, and it is one of the gentler options for calming redness while also working on marks left behind.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Naturium Azelaic Acid Emulsion 10%?

A lightweight emulsion serum combining 10% azelaic acid with niacinamide and vitamin E to address redness, breakouts, uneven skin tone, and barrier health.

Is Naturium Azelaic Acid Emulsion 10% worth it?

Mostly yes. 6 of the 7 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

What is Naturium Azelaic Acid Emulsion 10%'s Guru Score?

Naturium Azelaic Acid Emulsion 10% holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 7 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.