Index / Purito / Deep Sea Pure Water Cream
Purito

Purito Deep Sea Pure Water Cream.

Purito Deep Sea Pure Water Cream
Save to Pinterest
Moisturizers
#21 in MoisturizersSee the ranking →
About this product

A lightweight gel-cream moisturizer formulated with 60% deep sea water, niacinamide, peptides, and soothing ingredients like centella asiatica and oat extract.

Full ingredients

Sea Water (60%), Dipropylene Glycol, Glycerin, Caprylic/​Capric Triglyceride, Sodium Acrylate/​Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Polysorbate 80, Sorbitan Oleate, Niacinamide, Phenyl Trimethicone, Cetyl Ethylhexanoate, Cetearyl Alcohol, Water, 1,2-Hexanediol, Butylene Glycol, Sodium Hyaluronate, Panthenol, Ecklonia Cava Extract, Laminaria Japonica Extract, Caulerpa Lentillifera Extract, Salicornia Herbacea Extract, Allantoin, Macadamia Ternifolia Seed Oil, Adenosine, Sorbitan Stearate, Glyceryl Stearate, Carbomer, Arginine, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA

More from Purito 22 products · Guru Score 83% →

Guru Score

83%

Yay

16 experts · Strong agreement

What the gurus are saying

This affordable gel cream earns consistent praise for its plump, hydrating texture that absorbs quickly without stickiness or greasiness, making it ideal for oily, sensitive, and reactive skin types. Gurus highlight the soothing power of oat extract and panthenol, plus the clean ingredient profile free of fragrance and denatured alcohol, though one reviewer notes the jar packaging could be more hygienic than an airless pump. The formula works as a lightweight daily moisturizer or gentle treatment for irritated skin, and a little goes a long way.
Synthesized from 16 expert reviews · most recent take September 2026

What they liked

  • Absorbs quickly without stickiness
  • Calming for oily and sensitive skin
  • Lightweight gel texture under makeup

What they flagged

  • Strong menthol scent may irritate
  • Jar packaging risks product contamination

Type

MoisturizersCream

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored
✓Yay
"I saw this is so affordable brand. And if I have to pick one for me, I'll just going to buy this. And it's impressive. Very affordable. A lot of the liquid and very moisturizing. But comparing to other, this one also I recommend more for the dry mature skin. But still not that bad. But this one for me it's winter coming. I'll pick this."
✓Yay
"But I'm on my second bottle of the new version now and honestly it's basically the same, which is very good news. The original was more about hydration, skin barrier support, that healthy plump glowy dewy finish as well as helping pores look more refined with a gentle daily exfoliation using PHA. And that hasn't changed. The texture is still the same. It's still that greeny color. It smells and feels the same on the skin. Super lightweight. Doesn't peel. Sits nicely in a routine."
All 4 takes from James Welsh
K-Beauty Keeps Evolving...And I’m Obsessed Again! 😍
"This has become just my daily go-to [...] moisturizer because I know I can rely on it. It's like a soft water rich cream. Very spreadable. Quickly absorbs. Leaves your skin feeling very plump without the stickiness. A bit of a dewy sheen but more natural. [...] Your skin just feels hydrated from the inside out, not just coated in product. We have [squalane] in here, peptides, betaine, hyaluronic acid, more barrier loving ingredients too."
How I healed My Broken Skin Barrier In 7 Days
"I featured this in a video recently and people were going crazy cuz they're like oh my God like I remember this the cla's Supple preparation unscented toner"
Trisha Paytas'...Interesting Korean Skincare Routine! And More Tiktoks
"But I'm on my second bottle of the new version now and honestly it's basically the same, which is very good news. The original was more about hydration, skin barrier support, that healthy plump glowy dewy finish as well as helping pores look more refined with a gentle daily exfoliation using PHA. And that hasn't changed. The texture is still the same. It's still that greeny color. It smells and feels the same on the skin. Super lightweight. Doesn't peel. Sits nicely in a routine."
🔊 I'm So F*cking Sick And Tired Of The Photoshop 🔊 - Instagram VS Reality
"I use this as a pre-moisturizer type serum in the morning because it's so lightweight but so soothing and restorative for my skin barrier. I just really enjoy it. It literally turns into water on the skin. This isn't like a standalone moisturizer if you have very dry skin, but if you're oily this is going to be great in summer under a sunscreen."
✓Yay
"This one's got chamomile for soothing, [allantoin] for soothing. It's got gazelene, which is a really nice strong soothing ingredient. It's got mattoicide, great soothing, antioxidant, regenerating ingredient. It's got green tea as well as some peptides in there. It's really nice, really affordable. [...] My skin tolerated it, but that doesn't necessarily mean that all sensitive skin will. I would say this one is more geared towards oily skin types."
Top Pick: hydrating serum
All 16 takes from No BS Beauty
Morning Skincare & Makeup Routine - Low Maintenance, Winter, Dry, Sensitive Skin
"It's a really nice gel lotion texture. It's really nice for your morning routine because it's not super greasy. It feels lightweight but still moisturizing enough. It works really nice under most sunscreens."
My Top 9 Vitamin C Serums for Rebuilding Collagen in Skin & Anti-Aging
"The M love the glow maker is very nice it works well for a lot of people"
K-Beauty Brands Changing HG Formulas? The Real Story with Korean Skincare Products Ingredient Lists
"They've been calling this fragrance-free and marketing as great for sensitive skin. But [...] it has no fragrance, it does contain fragrant extracts even in small amounts. [...] For so long, this brand's let everyone say they're fragrance free, this product is fragrance free and great for sensitive skin. Meanwhile, they've snuck in four ingredients that they are now disclosing are in this product: geranium oil, citronellal, geraniol, and linalol."
Anti-Aging Skincare Evening Routine - Dry, Sensitive Skin -Fight Wrinkles & Melasma - Luxe Products
"The first few times I used this did not go so great my face was very angry however I kept uh took a little bit of time off and then I went back to it and now my skin seems to handle it better"
My Go-To Affordable K-Beauty Hydrating Serums - Fragrance Free!
"It's really nice for morning or evening for most skin types I think it'll work pretty well"
Evening Skincare Routine - Anti-Aging & Acne Friendly Products - Dry & Sensitive Skin
"I still love a lot"
Prevent & Treat Breakouts - My Most Recommended Products for Acne Prone Skin Types
"The numu in number one purple moisturizer is really nice it's really soothing really calming"
2023's Most Repurchased Skincare & Beauty Products - My Favorites of the Year
"The V green reishi Skin Barrier really nice really light you just put it on right after cleansing and toning I put it on this morning just seems to give my skin a little bit of extra moisture"
My Most Repurchased KBeauty Products of the Year 🙌 Favorite K-Beauty Skincare Products of 2023
"This is still uh a really nice nice One although I will say slowly I've kind of been phasing this one out"
7 Pricey Luxury Skincare Product Faves & Affordable Alternative Dupes For Them!
"Really wonderful K Beauty serum it's super nice and I I really love that hyene natural Repair Serum"
All About Eczema - Causes, Treatments and Preventative Products - When to See a Dermatologist
"A lot of people that use tolan at night follow up with this product to keep it hydrated and calm, and panthenol is a great skin soothing, wound healing antioxidant which is what you want in your products. It's really good."
Oldies but Goodies - Skincare Products That Stand the Test of Time!
"I typically use this one on my neck and sometimes my arms when they get really dry in the winter time this one's really nice no scent to it really effective product"
Top Lightweight Gel Cream Moisturizers for Daytime + Layering Under Sunscreen
"This one's got chamomile for soothing, [allantoin] for soothing. It's got gazelene, which is a really nice strong soothing ingredient. It's got mattoicide, great soothing, antioxidant, regenerating ingredient. It's got green tea as well as some peptides in there. It's really nice, really affordable. [...] My skin tolerated it, but that doesn't necessarily mean that all sensitive skin will. I would say this one is more geared towards oily skin types."
September Beauty and Skincare Empties - What a I've Finished This Month
"This was just a nice one I'd use occasionally uh before I take a shower or something like that nice mask not a must have I wouldn't repurchase it but nice to try"
K- Beauty Dupes for My Favorite Pricey Skincare Products
"I just love this one so much. [...] The in Beauty [...] they have a whole lineup of stuff and I haven't tried a lot but their slushy serum and this stuff are really nice so well worth checking out."
2023 NOBSBEAUTY Best in Beauty Awards Show 💚🎉🏆 Fifth Annual
"The winner for favorite hydrating Serum is it's also I think the most affordable is the vgreen reishi barrier serum"
✓Yay
"It's a bestseller for a reason. It's genuinely so so good."
All 2 takes from Mad About Skin
Best Korean Vitamin C Serums - KOREAN SKINCARE FOR GLASS SKIN
"It's a bestseller for a reason. It's genuinely so so good."
Worlds HOTTEST KOREAN SKINCARE - K-Skincare You Have To Try
"So if you're someone with very sensitive skin, you're sensitive to fragrance, this is a firm pass. For everyone else, it's nice, it's gimmicky, it's got some nice hydrators in it, I just don't think it's that amazing if I'm honest. So yeah, that for me is a bit of a pass. I think if you want to try it, something a bit gimmicky, go for it, but just be aware the fragrance lingers. It does plump up the skin and does make the skin feel really nice afterwards, I just think that fragrance is too much."
✓Mixed
"It's NAF safe, meaning no denatured alcohol, no fragrance, and no essential oils. This is very important for skin of color because we can't afford any irritation to our skin. [...] It's very light. I don't like the packaging. It would be better if it was in an airless pump from a hygiene perspective, but I would give this a nice 8 out of 10 because it does what it says. They haven't given you outrageous claims which they haven't matched. They've matched quite reasonable claims."
✓Yay
"The Purito Deep Sea Water Cream is a very very similar formula. In fact, ingredients match except of course the Tatcha had complex hair which is something that goes into all of their products obviously missing hair because that is something that's unique to the brand but when you're looking at the main product, main ingredients that go into the moisturizer very similar and very similar in feel like how it feels on your skin. The Purito Deep Sea one is a really really good dupe."
All 2 takes from Nipun Kapur
How to treat Melasma in 30 days | Updated routine with international skincare brands
"I RECOMMEND THE SUJUNG BARRIER REPAIR CREAM I HAVE BEEN RECOMMENDING THIS TO LITERALLY EVERYONE OUTSIDE INDIA"
Translated from the guru's original language.
Luxury Creams Duped! | Nipun Kapur
"The Purito Deep Sea Water Cream is a very very similar formula. In fact, ingredients match except of course the Tatcha had complex hair which is something that goes into all of their products obviously missing hair because that is something that's unique to the brand but when you're looking at the main product, main ingredients that go into the moisturizer very similar and very similar in feel like how it feels on your skin. The Purito Deep Sea one is a really really good dupe."
✓Yay
"One of my favorite moisturizers for people who have oily sensitive skin or skin that is like very reactive needs to be soothed is the Purito Deep Sea Pure Water Cream. When it comes to skincare products that have oats in them or oat-based ingredients tend to be quite soothing. Oats have an anti-inflammatory property so I love that about this particular gel. It also has panthenol which is incredibly soothing for the skin."
All 2 takes from Dr. Sam Ellis
Best Korean Moisturizers For Your Skin Type | Dr. Sam Ellis
"One of my favorite moisturizers for people who have oily sensitive skin or skin that is like very reactive needs to be soothed is the Purito Deep Sea Pure Water Cream. When it comes to skincare products that have oats in them or oat-based ingredients tend to be quite soothing. Oats have an anti-inflammatory property so I love that about this particular gel. It also has panthenol which is incredibly soothing for the skin."
Dermatologist Explains How to Repair Your Skin Barrier – Affordable Morning Skincare Routine
"This is like a good sized moisturizer, you get a lot of product in [...] here. It's thick and creamy but I find not too heavy so I can wear it during the day but absolutely could use this as a nighttime moisturizer as well. I feel like it straddles the daytime and nighttime moisturizer thickness quite well and rubs in beautifully. [...] I like this particular moisturizer so much because of the valuable skincare ingredients that it has that support the skin barrier."
✓Yay
"If I had to pick one it would be [...] this one. I think that these are my favorite. [...] These are brilliant, these are good, and quite affordable as well. [...] You use so little of this product like a serum you would use more, [...] but you're only doing a few shakes of this particular. If you're combining them this will last for months and months and months and months. For all my dehydrated mature skin gals, [...] if you don't have Essence in your life, you need to. It's a new love."
✓Yay
"Where has this been all my life? I have my eye on the centella asiatica gel cream. I mean, I always love a good gel cream, but specifically with centella asiatica. I want to see if this one's fragrance free. You guys, this ingredient list is no joke. [...] What I also really like about Purito is that they put the ingredient list in English on a sticker on the outside of the box, so you know this skincare is like legit coming from Japan, which is music to my ears."
✓Yay
"It's just a really all-around hydrating but yet lightweight cream that you can use but offers good support. It's not like super lightweight where you feel like your skin still feels dry and tight afterwards. It's really lightweight, it's non-sticky, and I sometimes will use this as my moisturizer all over my face when my skin really is irritated and I want just a moisturizer with some active ingredients that can calm and soothe the skin."
✓Yay
"It's a nice moisturizer, it's a thicker moisturizer, and [...] it's like very very bouncy as well. This is much thicker and it is an antioxidant moisturizer. Those are moisturizers with purpose."
✓Yay
"This is the Purito Deep Sea Pure Water Cream. It has 60% deep sea water and 2% niacinamide, that's a perfect level for me. This formula is so interesting, they actually have multiple forms of algae in here. It's so nice to see that in an affordable moisturizer."
✓Yay
"One that I've tried and seems to work for a lot of people and stays around the 20 mark is the purito centella calming cream. This has centella which is great for soothing irritated skin."
✓Yay
"I love this. It's got natural moisturizing factors, urea, very hydrating. And not greasy or heavy. This used to be a totally different moisturizer and then they changed it up to include the urea, which I think was a great addition. You know, I thought, oh no, are they going to change it up and add niacinamide like everybody and their mother? I love niacinamide, don't get it twisted, but if you're sensitive, it's like, what are you left with? Not a whole lot. Nope. They didn't."
Sponsored
All 7 takes from Dr Dray
Would I Buy It Again? Derm Empties Review
"This is a fragrance-free rich moisturizer with ceramides, which are lipids good for the skin. They're naturally in your skin, but applying them in your moisturizer may help your skin barrier get back on track a little more efficiently. It also has [panthenol], a B vitamin that's very moisturizing. And it has ectoin, which is an extremolite that helps certain little critters survive in extreme environmental conditions like high salt waters or very freezing cold temperatures."
Dermatologist Shops Costco Best Anti Aging and Korean Skincare
"I love this. I also love the cream version of this, the the thicker cream, the hydration plus. I consider it to be a dupe of La Mer because it has these algae extracts that are super hydrating."
New Korean Skincare Rapid Fire Reviews And First Impressions
"This looks like it's going to be a good facial moisturizer. It has hydrating marine extract, laminaria is very hydrating. You apply a small amount of cream on face with fingertips and let the cream absorb."
The Best Moisturizers For Sensitive Skin 2025
"I used it on my face nightly for about 3 weeks. And then I tried using it on the body and I was like, wow, can we get this in a large pump bottle or a large jar? Because it ended up being a really good body moisturizer for me. [...] It really did help quite a bit with improving the appearance of the skin, not only on my face, but on my body. Panthenol helps with healing and recovery. It has copper tripeptide 1 in it which is a peptide that shows promise for improving wound healing."
Skincare I Used Up 🗑 EMPTIES 2023
"This was not so great. I would have the hardest time keeping this away from my upper lip, I would put petroleum jelly there as I always do to serve as a barrier, but inevitably some of this would end up making its way right to the Cupid's bow and giving me the worst little patch of irritation. It almost looked like I had a cold sore whenever I used this, so I would not go out of my way to repurchase it. I mean, I didn't purchase it, it was gifted to me, but yeah, this [...] was not so great."
Dermatologist-Approved Skincare Gift Guide 2025 🎁
"This is a fantastic fragrance-free moisturizer that is of the ilk of like a richer night cream, but also super lightweight. I think it's a great option for anybody who has acne prone skin where they've got an impaired barrier. They're experiencing heightened sensitivity, but they don't want something like super heavy like a full-on balm on their face. [...] [Panthenol] is very moisturizing and centella asiatica is anti-inflammatory and soothing and supports healing."
Dermatologist Shops Sam’s Club Skincare: What’s Worth Buying?
"I love this. It's got natural moisturizing factors, urea, very hydrating. And not greasy or heavy. This used to be a totally different moisturizer and then they changed it up to include the urea, which I think was a great addition. You know, I thought, oh no, are they going to change it up and add niacinamide like everybody and their mother? I love niacinamide, don't get it twisted, but if you're sensitive, it's like, what are you left with? Not a whole lot. Nope. They didn't."
✓Yay
"This is a gel cream, and there is such a plumping hydrating factor to this essence. The honey in here does give it this kiss of moisturization, but this plumpness is so amazing."
Sponsored
All 8 takes from Kelly Driscoll
How I Started YouTube, My 12 Year Journey | Chatty AM Skincare
"This is a gel cream, and there is such a plumping hydrating factor to this essence. The honey in here does give it this kiss of moisturization, but this plumpness is so amazing."
15 Skincare Products Under $15!
"The Purito Deep Sea Pure Water Cream retails about $12. Purito's all of their moisturizers are generally in this price range, they're very affordable. [...] If you're somebody who doesn't want a heavier type of cream for your final layer in skincare, think about panthenol because this is an ingredient that does strengthen your barrier, it does help fight dehydration, but it's very hydrating. It just doesn't have that emollient type of feel on the skin."
My EVERYTHING Skincare and Self Care Snow Day! | AD ft iRESTORE
"This is the Nay cific ouu cream toner and this is so good it's really silky and moisturizing"
Rating My Empty Skincare with Emojis! 😍💩😒
"I'm going to rate it with the money tongue emoji my own interpretation because it saved me money and it helped me use up this product"
Barrier Care for Cold Weather Skincare Routine
"This texture is so beautiful and buttery. You can see it still has a little bit of thickness to it even after running it across my skin, so you can tell that it's going to be really thick. It's definitely richer than Cave Moisturizing Cream, and I think it's even slightly richer than the Illiyoon cream. It has this beautiful kiss of silky creamy richness and butteriness. It just melts into my skin but it feels really nourishing and comforting."
Testing 5 Dupes for Laneige Cream Skin Refiner OG Formula!
"Purito doesn't have that kind of quality. It just has that nice light kiss, it's kissing the top of your skin with just a hint of moisture. [...] Purito feels lighter, [...] there's a little less of that rich layer. It wouldn't be my first choice for a replacement, but it might be a nice lighter alternative if the original formula ever felt greasy for you."
Top 5 Essences | 2025 Edition
"When your skin barrier is a little bit more tested, a lot more weak, or possibly damaged, or you're struggling with tretinoin or retinoid uglies, you're starting that journey and you're getting a lot of peeling and flaking, and all of a sudden your skin is craving a lot more moisture than you're used to, a product like this would be perfect for that type of situation."
Bifida Ferment | Healthy Skin Faves
"I haven't really noticed too much of a difference in performance. Where I really notice the difference is with sensitive skin, which I do have. My skin is easily sensitized and can easily be irritated, and my barrier can naturally feel a little bit on the weak side. [...] One of the benefits I noticed with using this serum consistently is that it really just makes your skin feel stronger over time. It can just take it a little bit better than it used to be able to."
✓Yay
"This is one of the most amazing body moisturizers I've ever used. [...] Because it has this texture and because it's so inexpensive I can actually afford to put this all over my body. If you need a lightweight body moisturizer and you love K Beauty, this is one of the best priced and the most fun to use right after the shower. It makes my skin look and feel amazing. It actually absorbs but it keeps my skin soft and it doesn't leave me feeling sticky. This has revolutionized my everything shower."
Sponsored
All 4 takes from Cassandra Bankson
5 Best Fat Waters
"This is one of the most amazing body moisturizers I've ever used. [...] Because it has this texture and because it's so inexpensive I can actually afford to put this all over my body. If you need a lightweight body moisturizer and you love K Beauty, this is one of the best priced and the most fun to use right after the shower. It makes my skin look and feel amazing. It actually absorbs but it keeps my skin soft and it doesn't leave me feeling sticky. This has revolutionized my everything shower."
The Best K-Beauty Products for Under $30!
"This is basically like a little grape jelly on your face. See how thick it is? It doesn't feel overly suffocating on the face; it feels so beautiful and gelatinous on the skin. [...] It's like a thick toner and it is absolutely gorgeous. The ingredients in here are fragrance free and so simple. The first ingredient is aspergillus membranaceous root extract—it is fermented and beautiful. But this also has arginine in it, which is an amino acid and it is phenomenal."
You Voted: Best K Beauty Skincare of 2022
"This is a nourishing hydration panthenol formula and this just goes on so nice. It's like if you ever just wrap yourself in the blankets on a cold winter morning and you just feel so cuddled and so loved, maybe you have a cat on your lap or a dog on your feet or who knows, maybe you have a ferret, [...] that is what this feels like on your skin. It's like you're tucked into bed with all of your [...] cozy friends and you're just having a great day."
Best Internationally Available K-Beauty Skincare on Amazon
"I did like it under sunscreen for a little while, but with this heat that we're currently in it's just too much. [...] If you wanted to layer these two together, oh that would be so good, but this is amazing for skin support and for barrier support. [...] I know Purito has had some issues with manufacturing. They used to have this in a non-essential oil free formula so it had essential oils and then they listened to their customers and they took them out, so this is essential oil free."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Niacinamide

Niacinamide has evidence behind it for redness, uneven tone and supporting the skin barrier, and it is usually well tolerated even by skin that reacts to most things.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Purito Deep Sea Pure Water Cream?

A lightweight gel-cream moisturizer formulated with 60% deep sea water, niacinamide, peptides, and soothing ingredients like centella asiatica and oat extract.

Is Purito Deep Sea Pure Water Cream worth it?

Mostly yes. 15 of the 16 gurus who reviewed it give it their stamp of approval, for a Guru Score of 83%.

What is Purito Deep Sea Pure Water Cream's Guru Score?

Purito Deep Sea Pure Water Cream holds a Guru Score of 83%. That is our read on how warmly the experts talk about it, based on the verdicts of 16 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Who is Purito Deep Sea Pure Water Cream best for?

Purito Deep Sea Pure Water Cream is generally suited to combination skin and sensitive skin.

Same formula, worth a look.

Products built around the same core actives as this one, with what the experts make of each.

See how they stack up →

Similar products worth a look.

Other products the same gurus have weighed in on, plus more from this brand and category.

Compare side by side →

Spotted something on this page that doesn't look right? Let us know.

Share this score

Add this badge to your blog or website. It links back to this page and updates itself when the experts change their minds. Free, no sign-up.

Then paste it into your site's HTML or embed block.

This week's top beauty news, in your inbox.

A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.

Subscribe to the digest