Rare Beauty Soft Pinch Matte Liquid Blush: a Guru Score of 83%

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Yay

"This was a new find at Sephora, and it's sold out everywhere so this was the only color I could get online, but I loved it. If you put it on directly it's more pigmented, but if you dab it on the color works so well. It's also totally fine to use as a base eyeshadow, it looks a lot more purplish that way, but it actually covers the grayness of the veins under my eyes. Please try it out. It feels like a bit too much of a celebrity brand vibe, but it's worth it, really good."

All 2 takes from CYoung

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"I tried the color called Happy, one of their bestselling colors. If you want the color to really show up, Rare Beauty does that, but don't use your finger with this one, I highly recommend dabbing it on with a sponge or the color shows up too much."

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"This was a new find at Sephora, and it's sold out everywhere so this was the only color I could get online, but I loved it. If you put it on directly it's more pigmented, but if you dab it on the color works so well. It's also totally fine to use as a base eyeshadow, it looks a lot more purplish that way, but it actually covers the grayness of the veins under my eyes. Please try it out. It feels like a bit too much of a celebrity brand vibe, but it's worth it, really good."

Dr. Mamina

282k subs

✓Yay

"Rare Beauty's Soft Pinch Liquid Blush, this product in particular has earned its cult status. A tiny amount just goes an enormous way and the finish is genuinely skin-like and it stays looking fresh throughout the day without migrating. This one also has niacinamide."

Dr. Sam Ellis

898k subs

✓Yay

"In which case, may I recommend the Rare Beauty Liquid Blushes? These really last. If you just have a problem with your liquid or cream blushes fading throughout the day or just any blush you put on, these are incredible. They're highly pigmented, though. So what I recommend doing is putting a little bit on like the back of your hand or the back of a palette and then going in and dipping your brush in before you put it on your face."

Tea with MD

115k subs

✓Yay

"And I can personally attest that it does not flare up the rosacea on my cheeks. It's formulated with lightweight pigments and hydrating emollient, which means that it can actually give you a natural dewy flush without emphasizing texture or dryness. Price-wise, it is mid-range, but a little goes a long way. You seriously like I use my finger and I put like two dots on and that is all I need because it is so pigmented."

All 2 takes from Tea with MD

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"And I can personally attest that it does not flare up the rosacea on my cheeks. It's formulated with lightweight pigments and hydrating emollient, which means that it can actually give you a natural dewy flush without emphasizing texture or dryness. Price-wise, it is mid-range, but a little goes a long way. You seriously like I use my finger and I put like two dots on and that is all I need because it is so pigmented."

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"What I like about these is that they're extremely pigmented so if I just put like a dot here and a dot here, voila, so pretty. They have all sorts of shades ranging from very very light pink to more flurry colors to more coral, which I prefer, to true reds to darker maroons, so you could get any color combination that you want."

Robert Welsh

1.11M subs

✓Yay

"Rare Beauty's Soft Pinch Blush, sold out, again, locked up like they're diamonds."

All 4 takes from Robert Welsh

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"This is a Rare Beauty one. [...] All you have to do is blend a little bit. I think I put some further down, and I'm just gonna buff in. I guess the hardest part would be trying to figure out when you finish blending."

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"Rare Beauty's Soft Pinch Blush, sold out, again, locked up like they're diamonds."

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"You do not have to be a certain skin color to use Rare Beauty's blush. I really love blush. I love wearing heavy blush. [...] I got this on TikTok shop, [...] and I absolutely love the color and the way it looks on me. I think it's perfect for a sun kissed look, and I think the undertone complements my skin really well. Some people don't like pigments in blushes. I do. I think this color is gorgeous, and it blends out really pretty. You can also use it for underpainting."

Viral Makeup That Is Actually Good! TikTok Viral makeup

"This went insane. Like, everyone was going for this. Loving it. I'm just going to do two dots like this. And then somebody on TikTok told me to spray a hydrating mist and then tap it in. Some of these are matte, and some of these are like a glowy one. I believe this is matte. So I take the 4-In-1 Hydrating Mist from Rare Beauty. I have a fan on. Not too wet. We don't want it too wet. Blend this blush in, and honestly..."

James Welsh

1.58M subs

✓Yay

"Rare Beauty has mastered the art of inclusivity, not just in their messaging, but in their product formulations too. [...] The Soft Pinch Liquid Blush is still taking over TikTok to this day."

Alexandra Anele

1.45M subs

✓Yay

"The mini Rare Beauty blushes are so cute, like this is a really really cute one. They're so cute, I love them."

All 8 takes from Alexandra Anele

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"I have this Rare Beauty one that for some reason I was like, you know what, let's just layer a little bit more because again her cheeks are popping. There's so much blush happening and I'm not mad at it."

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"I have the exact blush [...] in happy. I'm going to try not to use too much of this because she has a darker skin tone than me and this is like a relatively bright blush. It just doesn't look as good on her, so I'm going to blend it out a little bit so that it's thinner."

Pool party friendly makeup, no foundation 🙌🏻

"I'm going to do my little blush trick. I'm going to mix this Rare Beauty one that's obviously way too bright on the back of my hand with a little bit of my foundation because I want the tone but I want to tone it down a little bit."

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"The mini Rare Beauty blushes are so cute, like this is a really really cute one. They're so cute, I love them."

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"For blush I'm going to use Rare Beauty, this is a bliss which I believe is the lightest shade. I'm going to [...] mix a little tiny drop with my foundation, [...] lightening it a little bit. I'm going to pick that up with my sponge and pop that on the top of the cheekbone. I don't want to take it too close to the eye, I basically just want to focus it right here."

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"I've been mixing Rare Beauty 170W and 100W because I've been experimenting with a little bit more brightening recently."

Em Rata’s hot and so are U

"I'm using Rare Beauty blushes. I decided to mix these two colors because I'm using that image as a reference and that's how I was able to create the color. I've been loving blush recently, so I really loaded it on and then I'm just turning my sponge and using the area, the part that I applied my foundation with to blend it out."

You can make any blush work for your skintone

"I have this blush that I want to use from Rare Beauty called Hope. I've used it many times. [...] I often feel, especially because of the applicator, it's just like this little doe foot, like I'm just supposed to kind of go boop boop and blend it out. But when I do that, because I'm very pale, [...] blushes are often just like too pigmented for me. So rather than just going straight in with it, I pop a little bit in the back of my hand and then mix a drop of my foundation in."

Beyond50Skin

32k subs

✓Nay

"Even though this is a cream type blush, I just don't like the way it applies. It doesn't shear out nicely and it's just for me almost too pigmented, and then you get to a point where you can't really shear it out much more. It's a little bit greasy feeling. [...] I'm definitely decluttering this product because I haven't used it in about 6 months."

Sincerely Miss Ash

195k subs

✓Yay

"So right now I actually have the Rare Beauty one on, this is in the shade Joy, which is a coral peachy shade which I love for spring and summer. I was using this in the winter though, I was using this more so in the winter. They're so pigmented, so all you need is one little tap on your cheek and then you might be blending for a while because that's how pigmented they are, but again you're getting your money's worth and they're going to last a really long time."

The Budget Dermatologist

724k subs

✓Yay

"My liquid blush is Bliss by Rare Beauty. It is by far the best one I have found so far. Remember just a little bit of blush; too much blush can actually really age you. [...] This took me [...] the most practice of all of the non-powder new products I tried, so give it time."

Top Pick: liquid blush

Allie Glines

829k subs

✓Yay

"Specifically in the shade Hope and Happy, I absolutely adore these. When people say one dot, they really mean it. It is super pigmented, blends easy, and lasts extremely long. I wore this for my sister's wedding, and it lasted over 12 plus hours without fading. [...] I repurchased the shade Bliss three times. [...] It's my everyday go-to. It really looks like I pinched my cheeks. It's the most natural, beautiful shade that lasts all day."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Rare Beauty Soft Pinch Matte Liquid Blush?

A highly pigmented liquid blush that delivers a skin-like, long-wearing flush with a dewy finish, available in a range of shades from light pinks to deep maroons.

Is Rare Beauty Soft Pinch Matte Liquid Blush worth it?

Mostly yes. 12 of the 13 gurus who reviewed it give it their stamp of approval, for a Guru Score of 83%.

What is Rare Beauty Soft Pinch Matte Liquid Blush's Guru Score?

Rare Beauty Soft Pinch Matte Liquid Blush holds a Guru Score of 83%. That is our read on how warmly the experts talk about it, based on the verdicts of 13 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.