Rimmel

Rimmel Lasting Finish 25 Hour Foundation.

Foundation

About this product

A long-wear liquid foundation designed to provide all-day coverage and a lasting finish.

Full ingredients

Mica, Talc, Dimethicone, Titanium Dioxide [Nano], Ethylhexyl Methoxycinnamate, Methicone, Methyl Methacrylate Crosspolymer, Caprylyl Glycol, Phenoxyethanol, Alumina, Sodium Dehydroacetate, Hydrogen Dimethicone, BHT, Aqua/Water/Eau, Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891)

Guru Score

73%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

One creator found the shade range a bit limiting, it skewed either too dark, too light, too neutral, or too yellow for a perfect match straight from the bottle, though mixing it with another foundation solved the problem and delivered a finish they loved. Another tester's verdict was brief and inconclusive, so there is not a lot to go on just yet.

Synthesized from 2 expert reviews · most recent take March 2025

What they liked

Blends well with other foundations
Customizable shade with mixing

What they flagged

Shade range skews yellow or neutral
Limited shade match for some skin tones

Type

FoundationLiquid

Key actives

SPF

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

~Mixed

"Oh no that's Rimmel lasting finish do this one and then the Maybelline"

Alexandra Anele

1.44M subs

~Yay

"It's definitely full coverage but it's not ridiculously matte. It's a very moisturizing foundation. When they say it has a hydration boost it absolutely does. It feels like a skin care cream when you're blending it out. The finish is a satin hydrating finish. It has a little bit of a scent, just keep that in mind. The formula feels slightly thicker than some other foundations, but the finish is very similar to more expensive options. You can see that hydration in the wear."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Frequently asked.

What is Rimmel Lasting Finish 25 Hour Foundation?

A long-wear liquid foundation designed to provide all-day coverage and a lasting finish.

Is Rimmel Lasting Finish 25 Hour Foundation worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 73%.

What is Rimmel Lasting Finish 25 Hour Foundation's Guru Score?

Rimmel Lasting Finish 25 Hour Foundation holds a Guru Score of 73%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.