A liquid foundation designed to provide a soft, skin-smoothing finish with customizable coverage and a natural appearance on the skin.
Guru Score
The Guru Score: every expert's verdict on a product, in one simple number.
Under the score you'll see how many experts weighed in, or "Early verdict" while only a few have. Paid takes count for half in the score.
Guru Certified means at least 6 experts, a score of 85% or more, and almost no Nays.
How we score →Yay
3 experts · Moderate agreementWhat the gurus are saying
This foundation earns consistent praise for its shade accuracy and natural finish, particularly for olive undertones and skin matching. Gurus appreciate how it balances coverage with a soft, refined look. One consideration for colder months: those with drier skin may find it a touch drying in winter and might want to prep with extra hydration beforehand.
What they liked
What they flagged
Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.
Independent of what the gurus think, this is what the published research supports about the main active ingredients here.
A liquid foundation designed to provide a soft, skin-smoothing finish with customizable coverage and a natural appearance on the skin.
Yes. All 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 82%.
Rose Inc Soft Light Skin Smoothing Liquid Foundation holds a Guru Score of 82%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.
Lower-priced foundations the gurus still rate highly, versus this mid-range pick.
See how they stack up →Other products the same gurus have weighed in on, plus more from this brand and category.
Compare side by side →Stories where our editors dug into this product or its brand.
Spotted something on this page that doesn't look right? Let us know.
A weekly read of the takes worth catching up on: the raves, the splits, the ones the gurus won't shut up about. Free, no spam, unsubscribe whenever.
Subscribe to the digest