Is Stratia Rewind DMAE Serum worth it?

Yes. All 4 gurus who reviewed it give it their stamp of approval, for a Guru Score of 91%.

What is Stratia Rewind DMAE Serum's Guru Score?

Stratia Rewind DMAE Serum holds a Guru Score of 91%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Who is Stratia Rewind DMAE Serum best for?

Stratia Rewind DMAE Serum is generally suited to mature skin.

Stratia

Stratia Rewind DMAE Serum.

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Serums

About this product

A lightweight serum containing 5% niacinamide and 3% DMAE, designed to brighten skin, strengthen the barrier, and improve firmness and elasticity.

Full ingredients

Water (Aqua), Glycerin, Ethoxydiglycol, Niacinamide, Propylene Glycol, 2- Dimethylaminoethanol (Dmae), Panthenol, Hydrolyzed Rice Protein, N-Acetyl Glucosamine, Glycyrrhiza Glabra (Licorice) Root Extract, Tamarindus Indica (Tamarind) Seed Extract, Hydrocotyl (Centella Asiatica) Extract, Sodium Hyaluronate, Allantoin, Diazolidinyl Urea, Methylparaben, Propylparaben, Disodium EDTA, Pentylene Glycol

Guru Score

91%

Yay

4 experts · Moderate agreement

What the gurus are saying

Five percent niacinamide at this strength delivers visible brightening and helps stimulate collagen without the irritation risk that higher concentrations can bring, making it a sweet spot for those who find stronger formulas sensitising. DMAE complements this by targeting firmness and lift, particularly around the eyes and eyelids. The serum slots easily into any routine morning or evening, works well as a single pump application, and remains gentle enough for sensitive skin while still packing meaningful results.

Synthesized from 4 expert reviews · most recent take November 2025

What they liked

Lightweight texture fits anywhere in routine
Niacinamide at 5% gentle but effective
Visibly firms and lifts skin

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Best for

Mature skin

Type

SerumsDrops & dropper

Key actives

Niacinamide Hyaluronic acid

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Mad About Skin

731k subs

✓Yay

"The Stratia DMAE Serum is another alternative, similar price point. [...] DMAE is specifically good at targeting firmness around the jawline. So if your primary concern is a loss of firmness, elasticity here, DMAE is what you want to target. You can use it all over the face, that's fine. But really using it here is where that ingredient is going to pay off. I've been using it consistently for the past two years."

Top Pick: dmae serum

All 7 takes from Mad About Skin

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"Go back to Stratia which has got a couple of mentions in this video. I think they do a wonderful DMAE serum. This is a Rewind serum, great because the studies into this ingredient showed it works best at 3% concentration and as far as I'm aware Stratia are the only brand formulating with DMAE that actually saves the strength that they use in this case 2.5%, so very close to that 3% that showed all those great results in those studies."

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"I think DMAE is probably the best. DMAE can be found in the Derma E line. Stratia do one that's probably the best I would say for skin elasticity in terms of actual results that I've seen."

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"The Stratia Rewind Serum is beautifully light and contains DMAE which is a fantastic ingredient for tightening and lifting the skin. [...] These two work so well together. Use them back to back morning and evening and your skin will be lifted, the skin will be firmed, and you'll be snatched. [...] I like to pair them together for the very best results."

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"It's got the humectants and hydrators in there and it's just a really really nice product that's super flexible that you can slot anywhere in your skincare routine. I use this morning and evening and I found that one bottle because it is quite small in size will last roughly a month. I just used one pump which is what the brand recommends and I got some really really good results. It's quite affordable. Stratia is definitely a great brand and this is now completely vegan."

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"I can certainly notice it. It's boosted my skin confidence. And I think DMAE is one of those hidden gem ingredients that most people should have in their skincare routine to get the maximum firming benefits. [...] I really like the Stratia Rewind Serum. This is beautiful. I would probably use this most frequently if it was a little easier to get here in the UK. It's [...] a really nice serum, lightweight that you can slot into your skincare routine."

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"This is going to work so well for you. It's also got some other great beneficial ingredients, but it's that DMAE that's doing the heavy lifting here. Use one pump of this all over the face once a day and within 28 days you will notice that firmness and elasticity improve. I tried it and I've been blown away. It works great on the eyelids as well. You can use it along the eyelids to get rid of any crepiness and give a little bit of a lift."

Kelly Driscoll

90k subs

✓Yay

"I really love Stratia Rewind. I've been talking about it for years because it is one of the few products that has firmed my skin like visibly and to the touch. [...] When I first started using the serum, which contains 5% niacinamide, I was using it for the collagen stimulating and for the brightening and that's all I really wanted to see on my skin. So I was really surprised when my skin started to feel very similar to plumped, thicker, more smooth, more lifted, more bouncy."

Top Pick: niacinamide serum

All 2 takes from Kelly Driscoll

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"It is really when I think about niacinamide serums this is like the top product that I think about because it really gives you a wow benefit on your skin. We have five percent of niacinamide in here and [...] it's important to know the percentage because different percentages bring up different benefits. At five percent we've got really effective brightening, hyperpigmentation, dull skin, uneven skin. You want your skin to glow, five percent definitely gonna do that."

AliceintheRabbitHole

59k subs

✓Yay

"I pulled this serum back out after doing my Perricone MD and Stratia re-reviews and realizing the similarities between them. It's a niacinamide serum with some DMAE in it, and it's an alternative to Perricone MD's very expensive products at a fraction of the price, and it's fragrance free too."

No BS Beauty

89k subs

✓Yay

"It's pretty liquidy which is nice, it's lightweight so in my opinion this one will work well for dry and oilier skin types because it's just super light. You can see it soaks in really nicely, doesn't look greasy or shiny or anything like that. [...] In here we've got DMAE, panthenol, we've got rice protein, we've got centella asiatica for soothing and alanin for also for soothing. So this stuff's really nice. [...] A little bit goes a long way so the bottle will last you a long time."