Is Tarte Shape Tape Concealer worth it?

The gurus are split. 5 of the 10 gurus give it their stamp of approval while 2 would skip it, which lands it in the middle at a Guru Score of 66%.

What is Tarte Shape Tape Concealer's Guru Score?

Tarte Shape Tape Concealer holds a Guru Score of 66%. That is our read on how warmly the experts talk about it, based on the verdicts of 10 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Who is Tarte Shape Tape Concealer best for?

Tarte Shape Tape Concealer is generally suited to acne-prone skin.

Tarte

Tarte Shape Tape Concealer.

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Concealer

#16 in ConcealerSee the ranking →

About this product

A full-coverage liquid concealer with a brush applicator designed to conceal dark circles and blemishes with long-wearing formula.

Full ingredients

Water/Aqua/Eau, Cyclopentasiloxane, Cyclohexasiloxane, Methyl Methacrylate Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Trimethylsiloxysilicate, Sodium Chloride, Cetyl PEG/PPG-10/1 Dimethicone, 1,2-Hexanediol, Aluminum Hydroxide, Amyl Cinnamal, Benzyl Salicylate, Butyrospermum Parkii (Shea) Butter, Convallaria Majalis Bulb/Root Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Disteardimonium Hectorite, Ethylhexylglycerin, Geraniol, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hexyl Cinnamal, Hydroxycitronellal, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Limonene, Linalool, Magnolia Liliflora Flower Extract, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Paeonia Lactiflora Root Extract, Parfum/Fragrance, Phenoxyethanol, Tbhq, Tocopherol, Triethoxycaprylylsilane, Triethyl Citrate, Ulmus Davidiana Root Extract

Guru Score

66%

Mixed

10 experts · Strong agreement

What the gurus are saying

The thickness divides gurus sharply, those who love it praise how seamlessly it covers and brightens under-eyes with just a tiny bit, while others find it heavy and prone to settling into fine lines by day's end. The formula works beautifully for people seeking undetectable coverage without weight, though anyone with irritated skin or who dislikes dense textures may want to patch-test first. Application matters: a lighter hand and a precise brush (not the standard applicator) make the difference between a polished finish and a cakey one.

Synthesized from 10 expert reviews · most recent take June 2026

What they liked

Buildable coverage, from sheer to full
Highly pigmented, a little goes far
Works well as eyeshadow primer

What they flagged

May feel drying, especially under eyes
Pricey compared to drugstore alternatives

Best for

Acne-prone skin

Type

ConcealerLiquid

Key actives

Vitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Allie Glines

829k subs

~Yay

"I want to use my Tarte Shape Tape today. Isn't that so funny that this is like back in my routine? But we only want a tiny bit. We do not do the 2016 triangles anymore. No. No. That'll make you hate this concealer. But if you go in with just the right amount, it's actually so nice. The smell of this is so iconic. [...] It makes a really good eyelid concealer because it kind of dries down and self sets a little."

Top Pick: concealer

All 9 takes from Allie Glines

The PERFECT Spring Makeup 🌸

"I've been loving this all over again. [...] It's thicker, but if you use a little bit less, way less than what we used to use when we were in 2016, it looks so nice. [...] You could also just like pat that in with your fingers if you wanted to. You could also apply this with your fingers. I've done it before if you were really in a pinch and just kind of like slap it on like a moisturizer, which is always so nice."

Doing My Makeup Like It's 2016 🥹 (haha this is a fun one)

"Tarte Shape Tape is a little heavy for my personal taste, but remember I did apply it more than I would today."

10 YEARS!! 😭 Don't miss this one!! 📹

"I actually really love this formula. It's been something that I've more recently incorporated back into my routine. I obviously do not use nearly as much as I did back in 2016, but it's a good formula."

The Tutorial You BEGGED Me For!! (My TikTok Live Makeup)

"I really love how both of these wear under my eyes. I took the Tarte one to brighten so I took just a tiny bit of that and I kind of plopped that a little bit higher underneath the eyes."

Perfecting My Sister's Everyday Makeup (Step by Step)

"I got her hooked on this because you guys know it's like my current favorite. This is the Tarte Shape Tape Concealer. There's something about the texture that's so divine, especially when paired with powder."

Why did I ever stop using this? 🤯 (January Favorites)

"And it still brightens the under eye even though I'm using the tiniest amount. [...] The shade 20B light is like a perfect match for either my under eye or even blemishes if I want to cover any blemishes up. [...] I've also loved to kind of pat it on the center of the chin just to kind of highlight things, and then I'll take what's left and kind of tap it into the forehead as well. It is such a nice little concealer."

I LOVE how this look turned out!! 😍 Keep using what you have!!

"I have been using Tarte Shape Tape because the last video I posted was the 2016 tutorial and I've just wanted to like see how it would be using an amount that's not insane the way that we used to in 2016. And I've actually been liking it."

IT'S TIME! THE BEST MAKEUP OF 2025 🥳

"This is one that has been with me for a couple of years now. I believe I tried it out last year and it is one of my favorite everyday concealers. This one's more on like the serumy side, so it's great for everyday. To me, it gives just the right amount of coverage and it looks beautiful underneath the eyes without it like looking heavy or creasing too much. I love it."

Umm.. Testing NEW Makeup!!

Robert Welsh

1.11M subs

~Yay

"This is the Tarte Shape Tape Concealer. Yes, of course you still get that brush for free with it and it's just going to offset the darkness under your eye. [...] This might be a good example of showing how much this product covers."

All 4 takes from Robert Welsh

Why Tarte Is Tone-Deaf | The brand that needs to keep apologising!

"I personally didn't like it. I didn't see what all the hype was about. It was just like any regular concealer that was full coverage. There are better concealers out there for full coverage options."

Don't take this advice!! | PRO MUA reacts to makeup hacks

This BIG BRAND is scamming their customers! | Mecca Max

"This is the Tarte Shape Tape retailing for $51. Mechamax 5 mils, Tarte 10 mils for the same amount of MLS as the Shape Tape. This now becomes $48, $3 difference for a significantly better formula."

People Are LYING About liking these products!

"I will never understand the hype around Shape Tape. It is just a regular concealer. It's just a regular, like, kind of full coverage. Like, there's nothing, to me, there's nothing special about it. I think it's severely overhyped, like one of the most overhyped products I've ever tried in my life. I remember trying it for the first time, and I was really expecting something crazy, like perhaps it was gonna really smooth out my under eyes."

Alexandra Anele

1.45M subs

~Yay

"The elf camo concealers are very similar to the Tarte concealers however the shade range is very weird. [...] That's something to keep in mind if you are someone who has a niche that you're looking for that is very difficult to find, you may need to spend a little bit more to find the correct product."

All 6 takes from Alexandra Anele

Super dry, post treatment skin that is sooo rude to your makeup

"I'm just going to put a teeny bit of this next to the Jack Black. This time I'm going to switch to a more precise brush. [...] You can see the difference with the smaller brush, so I am going to pick up teeny little bits of [...] each of those, equal parts, and right in the center I'm going to pat that. I'm wiping off my brush and blending that product out by just super lightly tapping it. I think we look pretty good, that's basically gone, you can hardly see it now."

How I conceal my dark circles ANNND prevent creasing!

"Love tarte Shape Tape"

When to SPEND & when to SAVE on your makeup

Riri dropped a new concealer and I'm readyyy

"Tarte Shape Tape is definitely full coverage. It's one of those heavy hitters that provides really strong, reliable coverage."

Everything in my travel bag, minis GALORE

"I have the [...] Tarte creaseless concealer which is really nice if I want something with a little bit more coverage. It's waterproof and it's actually a really nice formula, and I like it for travel."

Why NEITHER of these work on pale olive skin...

"Shape Tape is a Shape Tape is a trooper."

Lab Muffin Beauty Science

863k subs

~Nay

"Another iconic product that's going to be a no is Tarte Shape Tape Concealer, but are we surprised? Because it's so thick, of course it's going to break you out."

Sincerely Miss Ash

195k subs

~Yay

"I have been using this non-stop since November and I think that this is the perfect concealer if you're looking for something that looks natural on the skin and that also feels weightless as well. I am very picky when it comes to concealers especially ones that I apply to my under eyes. I don't like anything that is too thick that is too heavy or maybe even too full coverage because sometimes they can look very bad."

Top Pick: concealer

Mixed Makeup

1.46M subs

~Mixed

"I used to use this concealer all the time long ago and I was always mixed on it. I [...] love full coverage so you'd think that would have aligned with what my aesthetic was, but it just didn't do it for me. I didn't like the applicator, that thick dop. [...] What I really hate about that product is they're so messy. The dop foot has a wiper inside that never really wiped off enough product, so you'd end up with a massive amount of concealer on the dop foot."

Beyond50Skin

32k subs

~Mixed

"I'm not doing too heavy of a look today because my skin is slightly irritated. [...] I'm just going to blend that in just for a little bit of improvement to the redness around my eyes."

Dr Dray

2.69M subs

~Mixed

"I got shade 125 light natural. [...] It says long wear, so I'm a little concerned about that because long wear stuff tends to be drying in my experience. [...] I've been using the Tarte Shape Tape and it's okay, but I feel as though there has to be a drugstore option that performs just as well because it's not like, you know, mind-blowing or anything. It was thirty dollars, so there's that. That seems like a lot to me."

HotandFlashy

1.23M subs

~Nay

"I reviewed this Tarte Shape Tape Concealer. It was really nice at first, really smooth, really great coverage, but unfortunately it just didn't wear well. By the end of the day it was just really worn off and kind of settled in all my wrinkles."

Dr. Sam Ellis

898k subs

~Yay

"And I have really fallen in love with the Tarte Shape Tape Concealer. I think actually one of you guys put me on to this, but it just looks so seamless under the eyes. It pairs well with makeup, but also if it's a day where I'm just wearing skin care and don't really want to put the rest of my makeup on, I can just pat that under the eyes and they instantly look brighter, but it's undetectable."