Too Faced

Too Faced Born This Way Concealer.

Concealer

About this product

A creamy, higher-coverage concealer from Too Faced's Born This Way line, designed to brighten and conceal under the eyes and other areas.

Full ingredients

Water/Aqua/Eau, Hydrogenated Polyisobutene, Hydrogenated Styrene/Isoprene Copolymer, Hydrogenated Didecene, Trimethylsiloxysilicate, Titanium Dioxide [Nano], Cetyl PEG/PPG-10/1 Dimethicone, Glycerin, Polymethylsilsesquioxane, Hdi/Trimethylol Hexyllactone Crosspolymer, Lactobacillus/Salix Alba Bark Ferment Filtrate, Phenoxyethanol, Alumina, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Dimethicone, Disteardimonium Hectorite, Lauric Acid, Lauryl Alcohol Diphosphonic Acid, Lauryl PEG-8 Dimethicone, Magnesium Aluminum Silicate, Methicone, Fragrance/Parfum, Pentylene Glycol, Potassium Sorbate, Rhododendron Ferrugineum Extract, Sodium Benzoate, Sodium Chloride, Sodium Dehydroacetate, Sodium Hyaluronate, Tocopheryl Acetate, Triethoxycaprylylsilane, Trisodium Ethylenediamine Disuccinate, Tropolone, Yogurt Powder, Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891)

Guru Score

75%

Yay

6 experts · Strong agreement

What the gurus are saying

Its light shade is the headline, and gurus love the lift it gives. The catch is that over skin darker than the shade, it can turn grey, so gurus suggest first going in with a skin-tone concealer, then dabbing the brightener on only where you want lift. Gurus also like its creamy, hydrating feel and how well it blends with a little moisturizer.

Synthesized from 6 expert reviews · most recent take October 2025

What they liked

Malleable texture, blends and sheers out easily
High coverage with a little product
Works over powder for touch-ups

What they flagged

Can accentuate fine lines if applied wrong

Type

ConcealerLiquid

Key actives

Hyaluronic acidVitamin E

Formula notes

Contains fragranceNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

The Style and Beauty Doctor

222k subs

✓Yay

"Too Faced has a good concealer. It is the radiant one. What is it called? The Too Faced Born This Way Concealer. I think there's only one formulation and there might be two formulations in the foundation."

Robert Welsh

1.11M subs

✓Nay

"It's too light. Because you put something too light on top of something too dark, it's going to turn gray. So now we have a grayness around the eye and the grayness around the lip. What I would do in this situation is use the color corrector also, but just get a concealer that is your skin tone or even a tiny bit of foundation. And then that lightening concealer. Tap a tiny bit here and a tiny bit here. Not over the whole face because you're going to get ashy."

AliceintheRabbitHole

59k subs

✓Yay

"One thing that is really nice about that concealer is that not only is it higher coverage, but you also get a lot of product in that container, so that's another one of those possibly more budget friendly options."

Caroline Hirons

250k subs

✓Yay

"Born This Way Concealer from Too Faced because it is so malleable you can shear it out beautifully when you mix in your own like other emollients. It's honestly great on mature skin if you're [...] in the right hands with the right touch, mature skin loves it. It's one of the only products on the market that you can apply over a powdered face and do touch-ups, so for bridal it's truly iconic."

Top Pick: bridal concealer

Dimma Umeh

542k subs

✓Yay

"I'm using my Too Faced Born This Way Concealer in butterscotch and basically you just want to mimic or recreate what your face looks like when light is hitting it head on. So your forehead, underneath your eyes, your chin, these are areas that are naturally lighter on the face, so you use a concealer that is one shade lighter at this stage to highlight."

Mixed Makeup

1.46M subs

✓Mixed

"It feels really nice and creamy and hydrating, which I feel like a lot of people love for their under eye concealer. [...] It seems like a bottle that you'll never finish, which is good and bad. [...] It's really really popular, not just amongst like Ulta shoppers but just people in general. [...] To me it kind of reminds me of like a more hydrating Shape Tape."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Too Faced Born This Way Concealer?

A creamy, higher-coverage concealer from Too Faced's Born This Way line, designed to brighten and conceal under the eyes and other areas.

Is Too Faced Born This Way Concealer worth it?

Mostly yes. 4 of the 6 gurus who reviewed it give it their stamp of approval, for a Guru Score of 75%.

What is Too Faced Born This Way Concealer's Guru Score?

Too Faced Born This Way Concealer holds a Guru Score of 75%. That is our read on how warmly the experts talk about it, based on the verdicts of 6 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.