Too Faced

Too Faced Born This Way Foundation.

Foundation

About this product

A liquid foundation designed to provide medium to full coverage with a hydrating, blendable formula that aims for a natural, skin-like finish.

Full ingredients

Water, Cyclopentasiloxane, Glycerin, Aluminum Starch Octenylsuccinate, Isododecane, Polyglyceryl-4 Isostearate, Cetyl Peg/Ppg-10/1 Dimethicone, Hexyl Laurate, Dimethicone, Ethylhexyl Methoxycinnamate, Magnesium Sulfate, Diphenyl Dimethicone, Tribehenin, Triethoxycaprylylsilane, Disteardimonium Hectorite, Polysilicone-11, Propylene Carbonate, Tetrahexyldecyl Ascorbate, Cocos Nucifera Water, Ethylhexyl Palmitate, Rhododendron Ferrugineum Extract, Alcohol, Silica Dimethyl Silylate, Lecithin, Pistacia Lentiscus (Mastic) Gum, Butylene Glycol, Potassium Sorbate, Sodium Hyaluronate, Edta, Caprylyl Glycol, Phenoxyethanol, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491/Ci 77492/Ci 77499)

Guru Score

78%

Yay

5 experts · Moderate agreement

What the gurus are saying

The texture earns consistent praise for gliding smoothly across skin without heaviness or caking, with an unusual watery-yet-oily consistency that distributes pigment evenly for a flawless look. Gurus note it works well for combination skin and holds up beautifully under scrutiny, with one creator even repurposing it as a concealer. Shade matching at the counter matters here, so best to get matched in person for the perfect fit.

Synthesized from 5 expert reviews · most recent take June 2026

What they liked

Hydrating, doesn't feel heavy
Smooth texture glides evenly across skin
Doesn't cake up with coverage

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Type

FoundationLiquid

Key actives

Vitamin C Hyaluronic acidSPF

Formula notes

Fragrance-freeContains drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Dr. Vanita Rattan

1.23M subs

✓Nay

"It contains fragrance. It's got a heavy silicone base, excellent coverage, questionable for daily acne wear. Final verdict, short-term coverage, possible long-term acne cost. Avoid."

Allie Glines

829k subs

✓Yay

"It looks like it's more hydrating. [...] I will say this looks actually gorgeous on the skin. If I really like this, I probably will get a little bit of a better shade match for me. But I think this looks really good."

All 2 takes from Allie Glines

Trying All the NEW Makeup! What’s Worth It?

I Wore This New Foundation for 12 Hours Straight

"Too Faced Born This Way Foundation is what I wore on my wedding day. I love the amount of coverage that it gave but it doesn't feel or look heavy. It doesn't cake up on the skin. It has a really amazing almost watery but also somehow oily texture that allows it to glide across the skin so evenly. The pigment is distributed very evenly within the foundation as well and it just looks flawless."

Alexandra Anele

1.45M subs

✓Yay

"Several years ago, I got Too Faced Born This Way Foundation. I got shade matched at the counter. It's my perfect shade and I love the foundation for my combination. I would probably say it's my holy grail foundation. So, one day I just basically started to use it as a concealer instead and I've been doing it ever since as I don't mind my natural skin being shown either."

Top Pick: holy grail foundation

The Style and Beauty Doctor

222k subs

✓Yay

"When you're adding the liquid foundation you might want to go with something that is slightly darker than what you would normally wear because the white cast is going to affect the color of the foundation that you put on top. I'm using the Too Faced Born This Way Foundation in the shade Coco. The shade Coco is a little bit darker and a little bit warmer an undertone."

Dimma Umeh

542k subs

✓Yay

"I'm going to use this concealer this is my Too Faced bond this way and I'm going to use this to even out my"

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Vitamin C

Topical vitamin C is an antioxidant with reasonable evidence for dullness and uneven tone. It breaks down in light and air, so how a product is formulated and packaged matters as much as the percentage on the front.

Source: DermNet

Sunscreen filters

Sun protection is the best evidenced way to slow visible ageing, and the filters are what does the work. Mineral and chemical filters both protect when a product is applied thickly enough and often enough, which is where most people fall short rather than on the choice of filter.

Source: DermNet

Humectants and emollients

Ingredients like these draw water into the surface layers and slow how fast it leaves. The evidence is for comfort, softness and hydration rather than for changing the structure of the skin.

Source: DermNet

Frequently asked.

What is Too Faced Born This Way Foundation?

A liquid foundation designed to provide medium to full coverage with a hydrating, blendable formula that aims for a natural, skin-like finish.

Is Too Faced Born This Way Foundation worth it?

Mostly yes. 4 of the 5 gurus who reviewed it give it their stamp of approval, for a Guru Score of 78%.

What is Too Faced Born This Way Foundation's Guru Score?

Too Faced Born This Way Foundation holds a Guru Score of 78%. That is our read on how warmly the experts talk about it, based on the verdicts of 5 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.