Tower 28 SOS Lip Softy: a Guru Score of 78% from 3 experts

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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✓Mixed

"I like Tower 28's lip balm. I, as well as everybody else, am just baffled at why they went with this applicator. Have they updated this yet? This feels like the kind of thing that surely based on feedback, surely they've updated it."

Alexandra Anele

1.44M subs

✓Yay

"It's actually a really good lip balm. [...] It stays put, it's not sticky, it smells nice, and I like the little applicator. For the most part it mostly stays on my lips. When I wear it overnight it's not quite as long lasting as Oric in my opinion, but I do wake up in the morning and my lips are not dry, which is what I'm looking for. If [...] you have more access to Sephora, the Tower 28 lip balm is so good. I'm really loving it."

James Welsh

1.58M subs

✓Yay

"I actually love the Tower 28 lip balms, with a really nice natural color payoff that is hydrating as well as moisturizing, so I am ranking them fourth."

All 2 takes from James Welsh

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"I also love Tower 28's lip products. I did get [...] their Lip Softies, which again, absolutely love. Very similar to the Rhode beauty ones, but there's just something juicier about these ones. [...] These are a lot more moisturizing. Like, I kind of want to use this for evening only now, these just feel more hydrating than anything. But yeah, so I know a lot of these lip balms are coming out, and I'm usually the first to be like, urgh, another lip balm, but they're not all the same."

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"I actually love the Tower 28 lip balms, with a really nice natural color payoff that is hydrating as well as moisturizing, so I am ranking them fourth."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Tower 28 SOS Lip Softy?

A lip balm with natural color and a built-in applicator, designed to hydrate and soften lips while providing subtle tint.

Is Tower 28 SOS Lip Softy worth it?

Mostly yes. 2 of the 3 gurus who reviewed it give it their stamp of approval, for a Guru Score of 78%.

What is Tower 28 SOS Lip Softy's Guru Score?

Tower 28 SOS Lip Softy holds a Guru Score of 78%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.