Is Urban Decay Eyeshadow Primer Potion worth it?

Mostly yes. 6 of the 7 gurus who reviewed it give it their stamp of approval, for a Guru Score of 81%.

What is Urban Decay Eyeshadow Primer Potion's Guru Score?

Urban Decay Eyeshadow Primer Potion holds a Guru Score of 81%. That is our read on how warmly the experts talk about it, based on the verdicts of 7 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.

Urban Decay

Urban Decay Eyeshadow Primer Potion.

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Eye Makeup

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About this product

A silicone-based eyeshadow primer designed to create a smooth base that holds eyeshadow in place, prevents creasing, and keeps color vibrant throughout the day.

Full ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, Vp/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau), Mica, Ci 77891 (Titanium Dioxide), Ci 774491/77492/774499 (Iron Oxides), Ci 77163 (Bismuth Oxychloride)

Guru Score

81%

Yay

7 experts · Strong agreement

What the gurus are saying

This primer earns consistent praise for keeping eyeshadow locked in place and crease-free for hours, with gurus noting it blends shadow smoothly and works especially well for oily lids. The silicone formula is slippery rather than grippy, which some find gives better blending but others prefer a tackier texture. A tiny amount goes a long way, and the tube lasts months even with regular use, though the price tag means most gurus wait for sales to repurchase.

Synthesized from 7 expert reviews · most recent take August 2025

What they liked

Holds eyeliner in place even on oily lids
A tube lasts nearly a year
Often discounted to around $14

What they flagged

Silicone formula feels slippery to some

Type

Eye MakeupLiquid

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

✓Yay

"I put a star by the Urban Decay Eyeshadow Primer Potion, it's about time I buy another one."

Top Pick: eyeshadow primer

All 3 takes from AliceintheRabbitHole

Ulta 21 Days of Beauty: I sorted everything so you don't have to

"I put a star by the Urban Decay Eyeshadow Primer Potion, it's about time I buy another one."

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"I just kind of ended up defaulting back to this eye primer, my Urban Decay Primer Potion. It's expensive, but I've never paid more than 50% off, this is one of those products that is always in some kind of a sale."

Ulta 21 Days of Beauty: My Picks & Skips! (Fall 2024)

"The Urban Decay eyeshadow primer is the one I use, the funny thing about this category is that I genuinely think if you buy one of these you're going to have it for the next year, get it for $14 in the sale and you won't have to think about eye primer for a whole year. [...] I use the anti-aging version but I don't genuinely think it's that big of a difference between the original and the anti-aging."

Dr. Aleksandra Brown

151k subs

✓Yay

"This is hands down amazing. The tinted one was better when I was younger, however on my mature eyelids it tends to be kind of almost like mattifying and drying, and this one however is amazing. It doesn't have any color after you apply it, so whatever shadow you're applying on top of is going to look perfect. This primer keeps your eye shadow vibrant, crease free, and locked in place for up to 24 hours supposedly. [...] Your eye shadow will not crease."

Robert Welsh

1.11M subs

✓Nay

"I personally don't [...] like the silicone eye primers. The Urban Decay Priming Potion for example is one of those silicone ones. [...] I like something tacky, I like something a little bit dryer. I [...] prefer the Sigma eye primers."

All 3 takes from Robert Welsh

Straight Up Stupid Makeup Hacks....

"Eyeshadow primer, straight up eyeshadow primer, not that slippery Urban Decay one."

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"Something like Urban Decay Eye Priming Potion. However, if your eye primer is creasing and you need to set it, that's not the purpose of an eye primer, right? What do eye primers do? They create a barrier between the oil on your eyelids and your eye makeup. Eye makeup is powder. So if that oil is penetrating already and you're having to set it. Once, it's fine. Right. Apply your eye primer. Leave it for, like, two minutes. Right. Do your eyebrows or something. Then check if there's a crease."

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The Style and Beauty Doctor

222k subs

✓Yay

"I'm using the Urban Decay Primer Potion as a throwback. This is always a good look. [...] This is a classic and I have so much of it that I'm like let me use up what I have now. [...] You just slap that on, just as long as it's covering the lid. You do want it to be a little bit smooth so that the eyeshadow doesn't go on patchy."

Alexandra Anele

1.44M subs

✓Yay

"I usually use Urban Decay something sheer close to your skin tone so that the color does not pop too much and you only need a little bit you don't need to build it up a ton."

All 15 takes from Alexandra Anele

My new GO TO everyday makeup for this HEAT girrrrl

"I'm going to take a little bit of my Urban Decay eye primer on my fingertips, the tin like literally the tiniest amount, and just pat that gently over my eyelids to prevent creasing because I tend to get creasing right in here where my skin folds like crazy."

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"I'm just priming my eyes with my [...] Urban Decay primer potion to prep."

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"I've already primed my eyes with Urban Decay Primer Potion, which helps with blending and ensures a [...] nice and seamless blend."

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"I mix it with Urban Decay original priming potion because I like the way they combine."

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"I'm going to prime my eyes using Urban Decay Eyeshadow Primer Potion."

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"For both my eyes I'm going to prime using the Urban Decay Eyeshadow Primer Potion."

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"I like using some kind of an eye primer, especially this one has been like the one that I've been using the most just because it has like some grip to it."

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"I'm going to Prime my Lids using my Urban Decay eye primer."

i'm so obsessed with this makeup look

"I already primed my eyelids with my Urban Decay original priming potion so that's what we're going to use since it's already on my face."

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"I usually use Urban Decay something sheer close to your skin tone so that the color does not pop too much and you only need a little bit you don't need to build it up a ton."

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"I always forget to say that I primed with Urban Decay original. [...] I usually do that before I set my under eyes because I like to make sure all of these areas are nice and blended around the edges before I go in with powder, so sometimes if you apply eyeshadow primer after putting powder down it can just mix and end up like caking up weird in those areas where it meets. So I like to do that first."

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"I have a little bit of an eyeshadow primer, I use a little bit of Urban Decay Eyeshadow Primer Potion."

Y'all guess what we're doing todayy

"I did prime my eyes already with a little bit of Urban Decay Primer Potion the original primer potion."

Please don't hate me...it's the holidays

"I'm going to Prime my eyes with Urban Decay because I just haven't had time yet to pick up a new eyeshadow primer."

If you have hooded eyes this is for you my friend

"I'm going to throw down a little bit of Urban Decay Primer Potion, just the teeniest amount."

HotandFlashy

1.23M subs

✓Yay

"I hadn't used this in years. I did a Nordstrom video and was trying all their five-star makeup, and this was the highest rated eyelid primer on their website. So I was like, yeah, maybe I'm missing out on something there. Sure enough I was. I really like this and I've used it I think every single day since I did that video. I have really been enjoying this. This one is much less grippy as well, so it gives you more of a blendy kind of eye shadow."

All 2 takes from HotandFlashy

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"I use the Urban Decay Primer Potion as an eyelid primer. It keeps eyeshadow on better and helps it blend better."

Kelly Driscoll

90k subs

✓Yay

"This is the Urban Decay Primer Potion. And this stuff lasts me forever. I know sometimes people are like, 'Oh, there's better ones or there's cheaper ones.' And I'm like, 'I know, but like I never empty my tube.' Um, so it's going to be a while for me. Um, but I do need a little bit of primer on my lids. Eyeshadow primer is a must for me."