Urban Decay

Urban Decay Naked Palette.

Eye Makeup

About this product

A neutral eyeshadow palette featuring warm brown and nude shades with a mix of matte and shimmer finishes, originally launched in 2010 by Urban Decay.

Full ingredients

Kaolin, Talc, Mica, Silica, Caprylic/Capric Triglyceride, PTFE, Boron Nitride, Dimethicone, Methicone, Glyceryl Caprylate, Zinc Stearate, Sodium Dehydroacetate

Guru Score

73%

Mixed

4 experts · Moderate agreement

What the gurus are saying

The formula blends beautifully and the included brushes are genuinely useful, earning this palette lasting appeal among those who love classic, wearable neutrals. Grungy but approachable warm browns create soft dimension without demanding bold looks, though the light matte selection means shimmer shades carry more of the definition work. It reads more as a treasured staple than an exciting new buy, yet reviewers keep reaching for it far more than expected.

Synthesized from 4 expert reviews · most recent take February 2026

What they liked

Blends incredibly well
Flattering, grungy brown shades
Versatile for shimmer and matte looks

What they flagged

Limited deeper matte shades

Type

Eye MakeupPowder

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

Robert Welsh

1.11M subs

~Yay

"That whole time period, right? It was an era of, let's be real, beauty YouTube, a time when the Urban Decay Naked Palette, for example, was like practically a rite of passage."

All 2 takes from Robert Welsh

Why Some Makeup Brands Are Winning — and Others Are Dying

"That whole time period, right? It was an era of, let's be real, beauty YouTube, a time when the Urban Decay Naked Palette, for example, was like practically a rite of passage."

What Brands Sent Me… and What I’d Actually Buy

"Is it exciting as a palette? No, not really. But I think it's beautiful for those of us who love makeup, who love the industry, who love a classic. If you are in the market for Urban Decay's first ever Naked Palette, I would 100% recommend it. Would I [...] have purchased this initially? No, but that's because I'm going off this buying eyeshadow palette situation because I have so many and I don't need anymore."

James Welsh

1.58M subs

~Nay

"The Naked palettes, right, used to be an icon. I don't know if people use them anymore."

Sincerely Miss Ash

195k subs

~Yay

"I just absolutely love this palette so much. It was honestly the best palette that Urban Decay ever released in my opinion. I always wore shade Sin on the lid and I also brought a little bit of it underneath that brow bone as well and in the inner corners. [...] For the crease I always went in with shade Naked, which is like the lightest brown shade, and I just threw that all in the crease."

Top Pick: urban decay palette

Allie Glines

829k subs

~Yay

"I wanted to use the Urban Decay Naked Palette today because this was around before 2016. [...] This palette was [...] launched in 2010, which is so fun. So, I'm hoping this palette will bring back some memories for some of you."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Frequently asked.

What is Urban Decay Naked Palette?

A neutral eyeshadow palette featuring warm brown and nude shades with a mix of matte and shimmer finishes, originally launched in 2010 by Urban Decay.

Is Urban Decay Naked Palette worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 73%.

What is Urban Decay Naked Palette's Guru Score?

Urban Decay Naked Palette holds a Guru Score of 73%. That is our read on how warmly the experts talk about it, based on the verdicts of 4 expert reviewers we have collected. At least one expert has named it a Top Pick in its category.