Wet n Wild

Wet n Wild Photofocus Loose Setting Powder.

Powder & Setting

About this product

A loose setting powder designed to mattify and set makeup while maintaining a soft, diffused finish without a powdery appearance.

Guru Score

86%

Yay

Early verdict · Few reviews so far

What the gurus are saying

This powder earns praise for its soft, diffused finish that doesn't look heavy or powdery, and it holds up for hours rather than fading within minutes of application. The pink shade works across full faces, and gurus note it rivals high-end powders at a fraction of the cost, one reviewer compares it favorably to Laura Mercier, while another points out it outperforms luxury alternatives in lasting power.

Synthesized from 2 expert reviews · most recent take August 2026

What they liked

Soft, diffused finish without powdery or heavy look
Airbrushing effect lasts several hours
Works across different skin tones despite pink shade

What they flagged

Nothing. None of the experts who reviewed it raised a problem.

Best for

Oily skin

Type

Powder & SettingPowder

Where to buy

Ulta → Amazon → Google →

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What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

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Allie Glines

829k subs

✓Yay

"Another one of my personal favorites, [...] I personally love this one, mine has the lid all rubbed off from use. It [...] reminds me a lot of the Laura Mercier setting powder, it's one of my favorite drugstore loose powder options."

Pampered Wolf

237k subs

✓Yay

"The Wet n Wild Photo Focus Loose Setting Powder is pink but I can get away with it for my entire face. [...] Look how soft and diffused that is without looking powdery or heavy or dry. I do love a bit of a sheen so I tend not to apply this everywhere but there's no denying that this works. And unlike some other powders there is a lasting airbrushing effect with this. It will last you a few hours. It's not like this is gone in ten minutes as soon as I go off camera. [...] It's not one of those."

Frequently asked.

What is Wet n Wild Photofocus Loose Setting Powder?

A loose setting powder designed to mattify and set makeup while maintaining a soft, diffused finish without a powdery appearance.

Is Wet n Wild Photofocus Loose Setting Powder worth it?

Yes. All 2 gurus who reviewed it give it their stamp of approval, for a Guru Score of 86%.

What is Wet n Wild Photofocus Loose Setting Powder's Guru Score?

Wet n Wild Photofocus Loose Setting Powder holds a Guru Score of 86%. That is our read on how warmly the experts talk about it, based on the verdicts of 2 expert reviewers we have collected.