Fresh

Fresh Soy Face Cleanser.

Cleansers

About this product

A gentle, soy-based facial cleanser designed to remove makeup and cleanse without stripping the skin.

Full ingredients

Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water Extract, Malva Sylvestris (Mallow) Flower Extract, Aloe Barbadensis Leaf Juice, Panax Ginseng Root, Rosa Damascena Flower Oil, Tocopherol, Caprylic Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate

Guru Score

69%

Mixed

Early verdict · Few reviews so far

What the gurus are saying

Some gurus found it leaves skin feeling smooth and soft, and praise how it removes makeup without harsh drying. However, others felt it performs similarly to much cheaper gentle cleansers on the market and question whether the higher price tag is justified for what it does. That means if you're drawn to the brand itself or want a reliably gentle option and budget is not a concern, it may work well for you; but if you're mainly after a non-stripping cleanser, the gurus suggest exploring more affordable alternatives first.

Synthesized from 3 expert reviews · most recent take December 2025

What they liked

Fragrance-free and very gentle
Removes makeup effectively
Large size lasts a long time

What they flagged

Pricey for what it does

Best for

Sensitive skin

Type

CleansersLiquid

Key actives

Vitamin E

Formula notes

Fragrance-freeNo drying alcohol

Where to buy

Sephora → Ulta → Amazon → Google → iHerb →

Opens a store search. We may earn from these links.

Scan it in the shopFree iPhone app. Scores in the aisle.

What the gurus are saying.

Every take we've logged from this product's reviews across YouTube. Click any row to watch the moment they said it.

All takes Yay takes Nay takes Mixed takes Hide sponsored

AliceintheRabbitHole

59k subs

~Yay

"The Fresh Soy Face Cleanser is my cleanser recommendation in this video. [...] It's a fragrance-free, super gentle cleanser that also removes makeup, and the big size will last you a long time. It's still a little expensive, and I don't think you have to spend this much on a cleanser, but if you want to spend more, [...] want a fragrance-free option, and don't want to think about cleanser for basically the rest of the year, this will do it."

All 3 takes from AliceintheRabbitHole

Best (& Worst) Skincare in the ULTA Love Your Skin Sale!

Skincare Empties: the Sunscreen Edition!

"I really like the Fresh Soy Face Cleanser. [...] I don't think you have to spend a lot of money on a good cleanser, and in fact most of my favorites are much more affordable."

Ulta Skincare Sale Week 2 - Hidden Gems are Lurking...

"This is a nice cleanser, it is a very very gentle cleanser, this is one where I do understand the hype because it is so gentle, and that used to be really really hard to find. [...] You might be able to go with a much more gentle cleanser and notice that your skin actually does better with that, so I do think this is a great product, I just also think it's not your only option out there, still a good one."

James Welsh

1.58M subs

~Nay

"This is for me was just the same as any modern day non-stripping cleanser. [...] Did it feel bougie, did it feel nice, yes, would I pay that much for it, no. I wouldn't necessarily say it would stand out for me as far as keeping my skin from drying out. [...] It says soothing, the dullness, lack of firmness, none of that for me. There's nothing wrong with it, I just don't think it's worth their price point to be honest with you."

Jamie Genevieve

974k subs

~Yay

"I wash my face with the Soy Face Cleanser. My skin feels really really good, it feels smooth. I just did my normal skincare routine this morning and it was like glowy."

What the evidence says.

Independent of what the gurus think, this is what the published research supports about the main active ingredients here.

Urea

Urea both holds water in the skin and gently loosens dead surface cells. At higher strengths it has good evidence for very dry or thickened skin.

Source: DermNet

Vitamin E

Vitamin E is an antioxidant, and it is often in a formula to keep the other ingredients stable rather than as the active itself. It pairs well with vitamin C, though on its own the evidence for visible change is limited.

Source: NIH, National Library of Medicine

Frequently asked.

What is Fresh Soy Face Cleanser?

A gentle, soy-based facial cleanser designed to remove makeup and cleanse without stripping the skin.

Is Fresh Soy Face Cleanser worth it?

The gurus mostly approve it, but with enough reservations to keep it in the middle at a Guru Score of 69%.

What is Fresh Soy Face Cleanser's Guru Score?

Fresh Soy Face Cleanser holds a Guru Score of 69%. That is our read on how warmly the experts talk about it, based on the verdicts of 3 expert reviewers we have collected.