Sincerely Miss Ash runs a Toronto-based channel built around weekly product comparisons and anti-aging routines, with a particular focus on serums, retinoids, and eye care alongside lighter coverage of makeup and haircare. Her reviews lean heavily on affordability and real results, making her a useful reference for anyone tracking down budget-conscious anti-aging picks.
The products Sincerely Miss Ash has crowned best in their category, and brings up again and again.
Sincerely Miss Ash has reviewed 486 products. Of the ones she gives a clear yes or no to,she approves 91%. The products she rates highest and brings up most are The Ordinary Multi-Peptide + Copper Peptides 1% Serum, The Ordinary Amino Acids + B5 and NIOD Fractionated Eye Contour Concentrate.
She has reviewed 99 serums and approved 89 of them. The ones she rates highest are The Ordinary Multi-Peptide + Copper Peptides 1% Serum, The Ordinary Resveratrol 3% + Ferulic Acid 3% and NIOD Copper Amino Isolate Serum 2:1. The full picture is in Sincerely Miss Ash on Serums.
She has reviewed 57 moisturizers and approved 52 of them. The ones she rates highest are Drunk Elephant Protini Polypeptide Cream, The Ordinary Rice Lipids + Ectoin Micro Emulsion and iNNBEAUTY PROJECT Extreme Cream Anti-Aging, Firming & Lifting Moisturizer.
She has reviewed 36 sunscreens and approved 30 of them. The ones she rates highest are Good Molecules Sheer Mineral Sunscreen SPF 30, Sol de Janeiro Rio Radiance SPF 50 Body Lotion and Dr. Dennis Gross All Physical Lightweight Wrinkle Defense Broad Spectrum SPF 30.
She has reviewed 29 eye creams and approved 22 of them. The ones she rates highest are NIOD Fractionated Eye Contour Concentrate, Dr. Dennis Gross Advanced Retinol Plus Ferulic Triple Correction Eye Serum and Drunk Elephant A-Shaba Complex Eye Serum. The full picture is in Sincerely Miss Ash on Eye Care.
She has skipped 44 of the 486 products she has reviewed. The ones she is clearest about are The Ordinary Multi-Active Delivery Essence, NuFACE Trinity Facial Toning Device, The Ordinary Niacinamide 10% + Zinc 1%, Vital Proteins Collagen Peptides with Amino Acids, Iron and Protein and The Ordinary Multi-Peptide Lash and Brow Serum.
There is a guide to her picks for each skin type she covers most: Sincerely Miss Ash on dry skin and Sincerely Miss Ash on acne-prone skin.
Products where their take diverges from the rest of the gurus.
All 486 products Sincerely Miss Ash has reviewed, grouped by product type. Click a product to see the full guru consensus.
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Subscribe to the digestSincerely Miss Ash is not affiliated with, and does not endorse, The Guru Index. Every quote on this page comes from her public YouTube videos, linked at the timestamp. Verdicts and approval stats are our editorial read of what she said. "Guru" is a title we award, not a sign of any affiliation.